Helping you figure out what to say online,

so you can build more trust with your prospects

Copywriting + consulting for service-based businesses in Raleigh, NC & beyond

Keep your marketing efforts on track.

Use your website to build trust.

Make sure the words on your website represent you well.

Is your website hurting your credibility (& costing you sales)?

If you’re like a lot of business leaders, you and your team show up great in-person.

But when prospects visit your website, that mutual trust you built face-to-face is lost, because the words on your website don’t represent you well

And that’s hurting your credibility (and costing you sales).

Don’t risk losing the trust you’ve earned face-to-face because your website doesn’t properly explain who you are and what you do. [1]

Your prospects are visiting your website. Make it count.

I’m Paul Watson. Having worked with dozens of clients across multiple industries, I can help you have a clear, compelling homepage that represents you well and connects with your ideal clients.

That way, your website enhances your credibility and complements your in-person efforts to earn trust with your prospects and clients.

So, after your prospects meet you and they visit your website, they buy from you.

Getting started with me is easy…

Pick a date.

Pick a time.

Let's talk.

What my clients are saying…

Trusted by

Case Studies

A confusing website can be costly

If you and your team are great in person, but your website’s content doesn’t resonate with your prospects, you could be losing sales.

Because people are increasingly making purchasing decisions online. [2]

I can help you create better online content, so your website is just as impactful as you are…Read more

Choose the right service for you

The Content Package

1 email or blog post (design + posting/sending included); will incorporate SEO keywords/phrases if provided

6 social media posts (words + custom-designed graphic for each post)

1-hour strategic marketing session

Continual monitoring and review of marketing initiatives

Investment: $800/mo.

The More Content Package

1 email (design + sending included)

1 blog post (design + posting included); will incorporate SEO keywords/phrases if provided

12 social media posts (words + custom-designed graphic for each post)

1-hour strategic marketing session

Continual monitoring and review of marketing initiatives

Investment: $1,400/mo.

The Brand Messaging Consulting

Get marketing ideas customized for you

Get brand messaging guidance

Get help staying on track with your marketing

Get a recording of each session + notes

Investment: $300/hr.

The LinkedIn Consulting

Get tailored LinkedIn advice for your company page and personal profile

Learn how to use LinkedIn effectively by optimizing your profile, mastering your messaging, and much more

Bring yourself or your team for two 90-minute sessions

Get a recording of each session + notes + presentations

Investment: $900

 

The Messaging Guide + Effective Homepage

Get a brand messaging guide, so you know what to say in your marketing materials

Get a one-liner based on the proven StoryBrand framework

Get the words and structure for a clear and effective homepage

Learn more about this service here 

Investment: $3,000

Can you build my website?

Yes, I work with trusted web developers who can build you a new website. I’ll work with these partners to ensure your new website runs optimally while being search-friendly.

Do you provide graphic design services?

Yes, with the help of trusted graphic designers with whom I work, I can ensure you have a beautifully designed website.

Also, I can personally create a custom graphic for each of your social media posts, emails, or blog posts.

Why should I care about the words on my website if I like how it looks?

Even if you have a beautifully designed website, people won’t buy from you if they don’t know what you do and why they should care. And if you have a web developer or web designer, I can provide them with the words and structure for your website, so they can just plug it in. That way, your website both looks great and reads great!

Why shouldn’t I just use AI to write my website?

AI doesn’t care how you show up online. It can provide recommendations, but since it lacks experience and emotional intelligence, it’s not great at knowing what suggestions you should use.

That’s why you need a real person (like me). With experience serving dozens of brands with their messaging, I can serve as your guide for figuring out what to say online.

I can do this for you as a copywriter or with you as a consultant.