Helping you figure out what to say online,
so you can build more trust with your prospects
Copywriting + consulting for service-based businesses in Raleigh, NC & beyond
Keep your marketing efforts on track.
Use your website to build trust.
Make sure the words on your website represent you well.
Is your website hurting your credibility (& costing you sales)?
If you’re like a lot of business leaders, you and your team show up great in-person.
But when prospects visit your website, that mutual trust you built face-to-face is lost, because the words on your website don’t represent you well.
And that’s hurting your credibility (and costing you sales).
Don’t risk losing the trust you’ve earned face-to-face because your website doesn’t properly explain who you are and what you do. [1]
Your prospects are visiting your website. Make it count.
I’m Paul Watson. Having worked with dozens of clients across multiple industries, I can help you have a clear, compelling homepage that represents you well and connects with your ideal clients.
That way, your website enhances your credibility and complements your in-person efforts to earn trust with your prospects and clients.
So, after your prospects meet you and they visit your website, they buy from you.
Getting started with me is easy…
Pick a date.
Pick a time.
Let's talk.
What my clients are saying…
“Working with Paul has been great. He has really taken the time to understand our business and ensure that our message is clear.”
-Blake Anderson, DKL Housing Solutions
“…we have no doubts about the return from our investment in Ten Fifteen. We have a very unique niche. Ten Fifteen has come to know us and has learned to communicate our cultural values well.”
-Alan Hahn, Iron Academy
“Ten Fifteen Communications provides superior written content for my education blog. It’s rare to find such reliability and professionalism at an affordable price. I recommend their services without hesitation.”
-Matthew Bass, Transcript Maker
“I cannot express how much Paul has helped us with Social media, our web page context, getting on Google so we can also get reviews and so on. After Paul put meaning to our website we saw a drastic increase in website traffic and referrals from our page. He is also helping us manage our social media with meaning full weekly post that is also increasing referrals. He does so much more than just the few things I highlighted.”
-Thomas Earman, Cardinal Reconstruction Company
“I enjoyed my consultation so much with Paul. He walked me through every part of my website to make sure it clearly communicated what our organization is about and why someone would want to be a part of it. His knowledge in verbal marketing was so relieving as I was unsure of the text for our website. I highly recommend meeting with Paul!”
-Allison Creagh, Thrive Motherhood
“Paul helped me realize that the way I thought about marketing was all wrong. I thought my goal was to gather appeal and desire, when really I needed to be telling a story. Paul helped me craft my story, consulted me on the website and gave me insight on how marketing analytics worked. The time spent with him was great. I walked away knowing that the company’s story is easy to tell and how easy it is to convey.”
-Mike Gifford, Upskill IT Consulting
“I thought I had a clear message. I was wrong. The amount of used toys we were getting proved that point very clearly. Thanks to Paul Watson for his time and talent, we are now working on a better way to tell our story and share the message of Zach’s Toy Chest. It is always so good to have someone taking a look and providing beneficial feedback.”
-Holly Schwab, Zach’s Toy Chest
“Paul (founder) provides us with marketing and content writing services that is invaluable to us in molding our online business image, generating sales leads, and subsequently reinforcing our credibility to warm leads.”
-Jared Sink, Redwood Digital Group
“We used Ten Fifteen to help ‘StoryBrand’ an upgrade to our web site.
Paul’s expertise was clear in guiding us to where we couldn’t have gotten to on our own in a timely manner. He had a lot of great ideas and the process was very clear….
The value we received definitely exceeded our investment.”
-Ken Auer, Rock Solid Warrior
-Eva Mathers, Little Lambs
A confusing website can be costly
If you and your team are great in person, but your website’s content doesn’t resonate with your prospects, you could be losing sales.
Because people are increasingly making purchasing decisions online. [2]
I can help you create better online content, so your website is just as impactful as you are…Read more

Choose the right service for you
The Content Package
1 email or blog post (design + posting/sending included); will incorporate SEO keywords/phrases if provided
6 social media posts (words + custom-designed graphic for each post)
1-hour strategic marketing session
Continual monitoring and review of marketing initiatives
Investment: $800/mo.
The More Content Package
1 email (design + sending included)
1 blog post (design + posting included); will incorporate SEO keywords/phrases if provided
12 social media posts (words + custom-designed graphic for each post)
1-hour strategic marketing session
Continual monitoring and review of marketing initiatives
Investment: $1,400/mo.
The Brand Messaging Consulting
Get marketing ideas customized for you
Get brand messaging guidance
Get help staying on track with your marketing
Get a recording of each session + notes
Investment: $300/hr.
The LinkedIn Consulting
Get tailored LinkedIn advice for your company page and personal profile
Learn how to use LinkedIn effectively by optimizing your profile, mastering your messaging, and much more
Bring yourself or your team for two 90-minute sessions
Get a recording of each session + notes + presentations
Investment: $900
The Messaging Guide + Effective Homepage
Get a brand messaging guide, so you know what to say in your marketing materials
Get a one-liner based on the proven StoryBrand framework
Get the words and structure for a clear and effective homepage
Learn more about this service here
Investment: $3,000
Can you build my website?
Yes, I work with trusted web developers who can build you a new website. I’ll work with these partners to ensure your new website runs optimally while being search-friendly.
Do you provide graphic design services?
Yes, with the help of trusted graphic designers with whom I work, I can ensure you have a beautifully designed website.
Also, I can personally create a custom graphic for each of your social media posts, emails, or blog posts.
Why should I care about the words on my website if I like how it looks?
Even if you have a beautifully designed website, people won’t buy from you if they don’t know what you do and why they should care. And if you have a web developer or web designer, I can provide them with the words and structure for your website, so they can just plug it in. That way, your website both looks great and reads great!
Why shouldn’t I just use AI to write my website?
AI doesn’t care how you show up online. It can provide recommendations, but since it lacks experience and emotional intelligence, it’s not great at knowing what suggestions you should use.
That’s why you need a real person (like me). With experience serving dozens of brands with their messaging, I can serve as your guide for figuring out what to say online.
I can do this for you as a copywriter or with you as a consultant.