Make sure your website represents you well

Copywriting + consulting for service-based businesses in Raleigh, NC & beyond

Use your website to build trust.

Figure out what to say on your website.

Ensure your website makes a great impression.

Are prospects ghosting you after visiting your website?

You and your team work hard to earn trust in person.

But if your website is confusing and unhelpful, it’s not representing you well…

It’s damaging your credibility and compromising the trust you’ve earned face-to-face.

And that can lead to prospects ghosting you.

Close more deals with a website that represents you well

I’m Paul Watson. Having worked with dozens of clients across multiple industries, I can help you have a clear, compelling website that represents you well and connects with your ideal clients.

That way, your website complements your in-person efforts to earn trust with your prospects.

So, after your prospects meet you and they visit your website, they buy from you.

Getting started with me is easy…

Pick a date.

Pick a time.

Let's talk.

What my clients are saying…

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Case Studies

A confusing website can be costly

If you and your team are great in person, but your website’s content doesn’t resonate with your prospects, you could be losing sales.

Because people are increasingly making purchasing decisions online. [1]

I can help you create better online content, so your website is just as impactful as you are…Read more

Choose the right service for you

The Messaging Guide + Effective Homepage

Get a brand messaging guide, so you know what to say in your marketing materials

Get a one-liner based on the proven StoryBrand framework

Get the words and structure for a clear and effective homepage

Learn more about this service here 

Investment: $3,000

The Content Package

1 email or blog post (design + posting/sending included); will incorporate SEO keywords/phrases if provided

6 social media posts (words + custom-designed graphic for each post)

1-hour strategic marketing session (includes optional interview*)

Continual monitoring and review of marketing initiatives

*Each month, I can interview you or a team member to create content that sounds like you.

Investment: $800/mo.

The More Content Package

1 email (design + sending included)

1 blog post (design + posting included); will incorporate SEO keywords/phrases if provided

12 social media posts (words + custom-designed graphic for each post)

1-hour strategic marketing session (includes optional interview*)

Continual monitoring and review of marketing initiatives

*Each month, I can interview you or a team member to create content that sounds like you.

Investment: $1,400/mo.

The Brand Messaging Consulting

Get marketing ideas customized for you

Get brand messaging guidance

Get help staying on track with your marketing

Get a recording of each session + notes

Investment: $300/hr.

The LinkedIn Consulting

Get tailored LinkedIn advice for your company page and personal profile

Learn how to use LinkedIn effectively by optimizing your profile, mastering your messaging, and much more

Bring yourself or your team for two 90-minute sessions

Get a recording of each session + notes + presentations

Investment: $900

 

Can you build or redesign my website?

Yes. I can bring in trusted web developers and designers to either build your website or redesign your existing site. I can also bring in SEO experts to make sure your site is optimized for search engines.

Do you provide graphic design services?

Yes. I can bring in a trusted graphic designer to ensure you have a beautifully designed website.

Also, I can personally create a custom graphic for each of your social media posts, emails, or blog posts.

Why should I care about the words on my website if I like how it looks?

People typically buy services because of what it says (not how it’s designed). While it’s nice to have a beautiful website, if it’s confusing, it isn’t likely to lead to sales.

Why shouldn’t I just use AI to write my website?

AI doesn’t care how you show up online. It can provide recommendations, but since it lacks experience and emotional intelligence, it’s not great at knowing what suggestions you should use.

That’s why you need a real person (like me). With experience serving dozens of brands with their messaging, I can serve as your guide for figuring out what to say online.

I can do this for you as a copywriter or with you as a consultant.