Select Work Samples
Rising Tide Inc.
Mike Brennan at Rising Tide wanted to update his website with new messaging and a new look.
So, I helped him update the words on his website by helping him answer key questions that we then turned into a brand messaging guide.
Then, using his brand messaging guide, I gave him his homepage text/structure, which provided the following information:
➡️ The problem he solves
➡️ The solutions he provides
➡️ The benefits of working with him
I referred him to one of my trusted partners to redesign his website using the words and structure I provided. He now has a website that reflects how he wants his business to appear online.
Peerless Communications
How Peerless Communications showed up online didn’t reflect how they showed up in person. I helped them fix this with:
➡️ A clear site with messaging that reflects who they are, what they do, & why their prospects should care.
➡️ A homepage that’s structured in an easy-to-read, story-driven way.
➡️ A brand messaging framework that they can use when creating future marketing content.
Their site now clearly presents their team as experts who want to provide businesses with the right technological solutions.
Byrd Tile
Byrd Tile serves two audiences: homeowners and professionals.
So, I created two StoryBranded pages.
Their homepage is geared towards homeowners (since those are the folks who typically visit their site).
But they have call-to-action buttons throughout their homepage, inviting professionals to visit the page geared toward them.
I also created a brand messaging framework for each audience, so they have content they can use when marketing to their respective markets.
Iron Academy
To get more tours, Iron Academy needed someone to handle their marketing.
I provided them with clear, consistent marketing content for his social media channels, email, and more. Most of these materials directed people to their landing page: Where potential students and their families could schedule a tour.
I reworked his website and made the Schedule a Tour landing page much easier to find.
And it worked.
As a result, the web traffic to the Schedule a Tour page increased 900% year-over-year.
L Morton & Associates
I crafted the messaging and structure the website of L Morton & Associates, making the following immediately clear:
-What they do
-Who they serve
-Why their prospects should care
-What their prospects need to do in order to do business with them
Having a website that’s easy-to-understand won’t likely bring them more visitors. But they are positioned to make a great first impression on any prospects who visit their website.
Upskill IT Consulting
As a startup in the tech services industry, Upskill IT Consulting hired me to help them write their BrandScript and apply that brand messaging to their home page. In addition to providing the words for their home page, I gave layout recommendations and helped oversee the website’s launch.
Thrive Motherhood
After consulting with me for just one hour, Thrive Motherhood got a clearer website.
As a nonprofit organization that hosts events exclusively for moms, I helped them change their very general tagline from “We Are Better Together” to something much clearer and targeted: “Helping Moms Thrive with Mom-Only Events.”
Peter Milner Properties
Peter Milner needed help clarifying his real estate company’s message. After taking him through the StoryBrand framework and writing new content for his home page, I gave him messaging that he needed to pitch himself uniquely in a crowded industry.
Once his new messaging went up and I helped him get the word via email, his website traffic increased 229%.
