Your Handshake, Online
Close more deals with the people who look you up.
I’ll help you build an online presence that represents you well, so the trust you earn in person doesn’t get lost online.
Figure out what to say online.
Ensure your online presence makes a great impression.
Close more deals.
Sound familiar?
Prospects trust you in person. Then they look you up online.
If what they find is confusing or forgettable, it compromises the credibility you worked hard to earn.
Prospects ghost you after they research you online.
Your referral partners have nothing solid to point leads toward.
You waste time explaining what you do instead of closing the deal.
You’ve earned their trust in person. Don’t lose their business online.
Close more deals with an online presence that represents you well.
I’m Paul Watson. Having worked with dozens of clients across multiple industries, I can help you have a clear, compelling online presence that connects with your ideal clients.
That way, your online presence complements your in-person efforts to earn trust with your prospects.
So, after your prospects meet you and they research you online, they buy from you.
Getting started with me is easy…
1. Book a call.
2. Select your service.
3. Get an online presence that represents you well.
4. Close more deals.
What my clients are saying…
“Working with Paul has been great. He has really taken the time to understand our business and ensure that our message is clear.”
-Blake Anderson, DKL Housing Solutions
“…we have no doubts about the return from our investment in Ten Fifteen. We have a very unique niche. Ten Fifteen has come to know us and has learned to communicate our cultural values well.”
-Alan Hahn, Iron Academy
“Ten Fifteen Communications provides superior written content for my education blog. It’s rare to find such reliability and professionalism at an affordable price. I recommend their services without hesitation.”
-Matthew Bass, Transcript Maker
“I cannot express how much Paul has helped us with Social media, our web page context, getting on Google so we can also get reviews and so on. After Paul put meaning to our website we saw a drastic increase in website traffic and referrals from our page. He is also helping us manage our social media with meaning full weekly post that is also increasing referrals. He does so much more than just the few things I highlighted.”
-Thomas Earman, Cardinal Reconstruction Company
“I enjoyed my consultation so much with Paul. He walked me through every part of my website to make sure it clearly communicated what our organization is about and why someone would want to be a part of it. His knowledge in verbal marketing was so relieving as I was unsure of the text for our website. I highly recommend meeting with Paul!”
-Allison Creagh, Thrive Motherhood
“Paul helped me realize that the way I thought about marketing was all wrong. I thought my goal was to gather appeal and desire, when really I needed to be telling a story. Paul helped me craft my story, consulted me on the website and gave me insight on how marketing analytics worked. The time spent with him was great. I walked away knowing that the company’s story is easy to tell and how easy it is to convey.”
-Mike Gifford, Upskill IT Consulting
“I thought I had a clear message. I was wrong. The amount of used toys we were getting proved that point very clearly. Thanks to Paul Watson for his time and talent, we are now working on a better way to tell our story and share the message of Zach’s Toy Chest. It is always so good to have someone taking a look and providing beneficial feedback.”
-Holly Schwab, Zach’s Toy Chest
“Paul (founder) provides us with marketing and content writing services that is invaluable to us in molding our online business image, generating sales leads, and subsequently reinforcing our credibility to warm leads.”
-Jared Sink, Redwood Digital Group
“We used Ten Fifteen to help ‘StoryBrand’ an upgrade to our web site.
Paul’s expertise was clear in guiding us to where we couldn’t have gotten to on our own in a timely manner. He had a lot of great ideas and the process was very clear….
The value we received definitely exceeded our investment.”
-Ken Auer, Rock Solid Warrior
-Eva Mathers, Little Lambs
Featured Clients
Case Studies
Your prospects are researching you online. Make it count.
If you and your team are great in person, but your online presence doesn’t resonate with your prospects, you could be losing sales.
Because people are increasingly making purchasing decisions online. [1]
As your brand messaging partner, I can help you create an online presence that represents you well and helps you close more deals….Read more
Core Services
The Messaging Guide + Effective Homepage
Get a brand messaging guide, so you know what to say in your marketing materials
Get an elevator pitch
Get the words and structure for a clear and effective homepage
Web design and content implementation
Learn more about this service here
The Content Package
1-hour strategic marketing session, which can include an interview with you or your team member that I will then use to create content, so it all sounds like you instead of generic marketing copy or AI slop
(Note: I can also turn your existing presentations, podcast appearances, and other materials into new social posts/blog posts, so no interview is needed)
1 email or blog post (design + posting/sending included); will incorporate SEO keywords/phrases if provided
6 unique social media posts (words + custom-designed graphic for each post) which can be cross-posted to your channel of choice
Monthly review of what’s working, with strategic adjustments as needed
Optional add-on: Google Business Profile management to keep your profile accurate and active
Get ongoing access (via email, text, or voice notes) between sessions for questions, gut-checks, and timely feedback*
*Responses within 1–2 business days
The More Content Package
1-hour strategic marketing session, which can include an interview with you or your team member that I will then use to create content, so it all sounds like you instead of generic marketing copy or AI slop
(Note: I can also turn your existing presentations, podcast appearances, and other materials into new social posts/blog posts, so no interview is needed)
1 email (design + sending included)
1 blog post (design + posting included); will incorporate SEO keywords/phrases if provided
12 unique social media posts (words + custom-designed graphic for each post) which can be cross-posted to your channel of choice
Continual review of what’s working, adjusting your strategy as needed
Optional add-on: Google Business Profile management
Get ongoing access (via email, text, or voice notes) between sessions for questions, gut-checks, and timely feedback*
*Responses within 1–2 business days
The LinkedIn Consulting
Get tailored LinkedIn advice for your company page and/or personal profile
Learn how to use LinkedIn effectively by optimizing your profile, mastering your messaging, and more*
Bring yourself or your team
Get a recording of each session + notes
*I recommend attending at least three sessions, so we can be sure to cover everything.
Do you provide web development, design, and SEO services?
Yes. My trusted associates and I provide a wide range of marketing services, including web development and design, SEO optimization, logo design, and setup/maintenance for Google Ads.
Do you personally do the work for the Core Services listed on this website?
Yes, I personally do the work from Raleigh, NC. I work directly with my clients to ensure their complete satisfaction.
For the work that falls outside of your Core Services, do you work with U.S.-based associates?
Yes, all of my associates are based in the United States.
Why shouldn’t I just use AI to write my online content instead of you?
AI doesn’t care how you show up online.
It can provide recommendations, but since it lacks experience and emotional intelligence, it’s not great at knowing what suggestions you should use.
That’s why you need a real person (like me). With experience serving dozens of brands with their messaging, I can serve as your guide for figuring out what to say online.
When you work with me, you’re not just getting a copywriter—you’re getting a strategic brand messaging partner who will help you find just the right words for your online presence.
What is your policy on AI?
AI does not replace my human judgment and expertise. Each time I use AI, I give it a high degree of oversight.
When it comes to writing, I treat AI as a copyeditor, not as a full-fledged writer. That means I personally write the vast majority of the content, using AI to help improve it as needed.
This helps ensure everything I create for clients sounds like them, protects their online reputation, and continues to position them as leaders in their respective fields.
Many business leaders earn trust in person, then lose it online. I help you build an online presence that represents you well, so you continue to earn trust and close more deals.
You’ve worked hard to be known as trustworthy, credible, and worth hiring.
But prospects typically research you online before doing business with you (even if they’ve met you in person).
When your website, emails, and social channels don’t reflect who you really are, it’s easy to feel like you’re dropping the ball, and it’s costing you.
I change that by helping relationship-driven businesses like yours figure out what to say online and making sure every digital space says it in a way that represents you well.
So prospects call instead of ghosting, referrals land instead of disappearing, and you go from forgettable to unforgettable online.