Make sure your online presence represents you well

Copywriting, consulting, & design for service-based businesses in Raleigh, NC & beyond

Use your online presence to build trust.

Figure out what to say online.

Ensure your online presence makes a great impression.

Are prospects ghosting you after researching you online?

You and your team work hard to earn trust in person.

But if your website and social media channels are confusing and unhelpful, they aren’t representing you well…

They’re damaging your credibility and compromising the trust you’ve earned face-to-face.

And that can lead to prospects ghosting you.

Close more deals with an online presence that represents you well

I’m Paul Watson. Having worked with dozens of clients across multiple industries, I can help you have a clear, compelling online presence that represents you well and connects with your ideal clients.

That way, your online presence complements your in-person efforts to earn trust with your prospects.

So, after your prospects meet you and they research you online, they buy from you.

Getting started with me is easy…

Pick a date.

Pick a time.

Let's talk.

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What my clients are saying…

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Case Studies

Your prospects are researching you online. Make it count.

If you and your team are great in person, but your online presence doesn’t resonate with your prospects, you could be losing sales.

Because people are increasingly making purchasing decisions online. [1]

As your brand messaging partner, I can help you create an online presence that represents you well and helps you close more deals….Read more

Core services

The Messaging Guide + Effective Homepage

Get a brand messaging guide, so you know what to say in your marketing materials

Get an elevator pitch

Get the words and structure for a clear and effective homepage

Web design and content implementation

Learn more about this service here 

Investment: Starting at $3,000

The Content Package

1 email or blog post (design + posting/sending included); will incorporate SEO keywords/phrases if provided

6 social media posts (words + custom-designed graphic for each post)

1-hour strategic marketing session (includes optional interview*)

Google Business Profile management

Continual monitoring and review of marketing initiatives

*Each month, I can interview you or a team member to create content that sounds like you.

Investment: Starting at $800/mo.

The More Content Package

1 email (design + sending included)

1 blog post (design + posting included); will incorporate SEO keywords/phrases if provided

12 social media posts (words + custom-designed graphic for each post)

1-hour strategic marketing session (includes optional interview*)

Google Business Profile management

Continual monitoring and review of marketing initiatives

*Each month, I can interview you or a team member to create content that sounds like you.

Investment: Starting at $1,400/mo.

The Brand Messaging Consulting

Get strategic marketing ideas customized for you

Get brand messaging guidance

Get help staying on track with your marketing efforts

Get a recording of each session + notes

Investment: $300/hr.

The LinkedIn Consulting

Get tailored LinkedIn advice for your company page and personal profile

Learn how to use LinkedIn effectively by optimizing your profile, mastering your messaging, and much more

Bring yourself or your team for two 90-minute sessions

Get a recording of each session + notes + presentations

Investment: $900

 

Do you provide web development, design, and SEO services?

Yes. My team and I provide a wide range of marketing services, including web development and design, SEO optimization, logo design, and Google Ads.

Why shouldn’t I just use AI to write my website instead of you?

AI doesn’t care how you show up online. It can provide recommendations, but since it lacks experience and emotional intelligence, it’s not great at knowing what suggestions you should use.

That’s why you need a real person (like me). With experience serving dozens of brands with their messaging, I can serve as your guide for figuring out what to say online.

When you work with me, you’re not just getting a copywriter—you’re getting a strategic brand messaging partner who will help you find just the right words for your website.