by Paul Watson | Aug 25, 2021 | General Business, Social Media, StoryBrand
Time is precious. It is the most valuable thing people will ever give your business, because it can’t be returned. So, as marketers or small business owners, when we waste our customers’ and potential customers’ time, we are robbing them of a commodity...
by Paul Watson | Aug 18, 2021 | Web Content
Nonprofits, in my experience, can fall into a variety of traps when it comes to marketing. As the leader of a nonprofit, what you don’t do is just as important as what you do. Let’s look at 6 mistakes you should avoid. 1. Neglect your online presence To avoid...
by Paul Watson | Aug 11, 2021 | General Business
“People don’t care about my brand yet.” Perhaps, like me, you’ve said this before about your small business. The key word here is “yet.” Because it takes time to get people to care. And it takes a lot of consistent work. In this...
by Paul Watson | Aug 4, 2021 | Web Content
Does it matter one way or the other if you use profanity in your marketing materials? If you’re thinking, “Frankly, my dear, I don’t give a damn,” that’s fine (this post isn’t for you). But if you’ve ever wondered if you...
