by Paul Watson | Nov 17, 2021 | General Business
Having late-stage cancer taught me a lot of things that I now apply to my small business. One of which was how to think outside of the box. In marketing, this kind of thinking can manifest itself as micro-weirding. Micro-weirding is the practice of doing small things...
by Paul Watson | Nov 10, 2021 | Web Content
If you want to humanize your brand, you have to be relatable. As a small business owner, you likely do a great job of relating to folks when you talk with them face-to-face. People know you, they like you, and they want to do business with you. But an estimated 81% of...
by Paul Watson | Nov 3, 2021 | Web Content
As a small business owner, are you wasting your time by reading novels? I would argue you’re not. While many leaders espouse the benefits of reading nonfiction books (of which there are many), many do not give novels credit where credit is due. Novels can really...
