by Paul Watson | Apr 28, 2021 | Web Content
Writer’s block. Anyone who has ever consistently put out content for the world to see has experienced it. Especially those who are in marketing. If you’re a copywriter or business owner who writes your own digital marketing content, you know what I’m talking about....
by Paul Watson | Apr 23, 2021 | Social Media
Marketers often look at social media metrics to determine how well a post and/or page is doing. These metrics include followers, views, likes, and shares, among others. But should they be the primary focus of your social media marketing? I don’t think so. Let me...
by Paul Watson | Apr 14, 2021 | Web Content
Picture this: You meet a business owner and ask him what his business does. He proceeds to tell you about his company’s history, values, awards, and milestones — for five minutes straight. While that information isn’t bad, it’s just not the answer you wanted. You were...
by Paul Watson | Apr 14, 2021 | Web Content
Eight seconds. That’s about how long you have to capture a visitor’s attention. So if people can’t tell what you can do to help them within 8 seconds, they may go elsewhere, which isn’t great for your site’s search engine optimization (SEO) or bounce rate....
by Paul Watson | Apr 14, 2021 | Web Content
Relationships are the most important part of the sales cycle. But how do you build relationships when you can’t meet with people face-to-face? Answer: Use your website. Your site should be a place where people can create a relationship with your content. But in order...
