by Paul Watson | Oct 29, 2024 | General Business, Micro-weirding, StoryBrand
Note: This is a refresh of a post I wrote in 2021.Having late-stage cancer taught me a lot of things that I now apply to my small business. One of which was how to think outside of the box. In marketing, this kind of thinking can manifest itself as micro-weirding....
by Paul Watson | Oct 25, 2024 | Messaging, StoryBrand, Web Content
In this post, I’ll outline the process that I use as a former StoryBrand Certified Guide to write/rewrite my client’s websites. This process specifically refers to applying the StoryBrand framework to a client’s homepage. My process Create a brand messaging framework:...
