by Paul Watson | Oct 27, 2021 | Web Content
Your brand needs to fight at least one villain. In marketing, the villain is the idea of the obstacle your customer is trying to overcome. And your brand serves as the sledgehammer for helping them break through this barrier. This is a concept I first learned about...
by Paul Watson | Oct 20, 2021 | Web Content
If you want to ruin your marketing, this tongue-in-cheek post is for you! Until now, I’ve written for people who want to improve their marketing. For this post, I want to try something different by talking directly to folks who’s goal is to practice...
by Paul Watson | Oct 13, 2021 | Web Content
What’s one of the best ways to improve your marketing content without having to spend extra? Sharing what you know. The thoughts you share based on your industry experience, education, and insights can bolster your marketing content and add tremendous value to...
by Paul Watson | Oct 6, 2021 | Web Content
As a small business owner, you likely write your own marketing content. But if you strictly follow every grammatical rule you learned in school, you could be shooting yourself in the foot. In short, adherence to all these rules could result in a message that’s...
