Villains are good (for your marketing)

Villains are good (for your marketing)

Your brand needs to fight at least one villain. In marketing, the villain is the idea of the obstacle your customer is trying to overcome. And your brand serves as the sledgehammer for helping them break through this barrier. This is a concept I first learned about...
How to Ruin Your Marketing in 6 Easy Steps

How to Ruin Your Marketing in 6 Easy Steps

If you want to ruin your marketing, this tongue-in-cheek post is for you! Until now, I’ve written for people who want to improve their marketing. For this post, I want to try something different by talking directly to folks who’s goal is to practice...
5 reasons why marketers should be sharers

5 reasons why marketers should be sharers

What’s one of the best ways to improve your marketing content without having to spend extra? Sharing what you know. The thoughts you share based on your industry experience, education, and insights can bolster your marketing content and add tremendous value to...
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