by Paul Watson | Nov 7, 2024 | General Business, Messaging, Micro-weirding, Sales, Social Media, Web Content
Generative AI has made digital communication easier (and noisier) than ever. In a sea of marketing content, it’s easy to be forgettable. So, how does your brand stand out? One way is by applying a concept called “micro-weirding.” I first learned about micro-weirding...
by Paul Watson | Nov 4, 2024 | Messaging, StoryBrand, Web Content
Two things: Yes, I’m a StoryBrand Certified Guide. And no, I may not be your best choice. In this post, I’m giving a few non-self-promoting tips to use when choosing a StoryBrand Certified Guide to help you with your marketing. Because with hundreds of...
by Paul Watson | Oct 25, 2024 | Messaging, StoryBrand, Web Content
In this post, I’ll outline the process that I use as a current StoryBrand Certified Guide to write/rewrite my client’s websites. I’ll also discuss how much you can expect to pay. But first, here are some things to keep in mind if you’re thinking about hiring a...
by Paul Watson | Jul 5, 2023 | Email Marketing, Messaging, Social Media, Web Content
From a very young age, I remember hearing how my Great Uncle Walter was a hero. Uncle Walter died during WWII when his aircraft’s wings folded in on him during a dive over Belgium. He was 21. But before he passed away, he had the chance to bomb some Nazi trains and...
by Paul Watson | Jun 7, 2023 | General Business, Web Content
Business leaders in service industries often face stiff competition. Which begs the question: As a real estate agent, nonprofit leader, insurance broker, healthcare provider, or any other service industry expert, how can you differentiate yourself (i.e., your brand)...
by Paul Watson | May 3, 2023 | General Business, Messaging, Sales, Web Content
What would happen if you used 10 hooks when fishing? You probably wouldn’t catch any fish, and if you did, it wouldn’t be a pretty sight. It’s obvious that using 10 hooks when fishing wouldn’t work, but it’s easy to do something similar with our brands. Too often, we...
