by Paul Watson | Oct 21, 2025 | General Business, Messaging, Web Content
If you typically find prospects by meeting them face-to-face, you’re probably really good at making a solid first impression. But don’t overlook this fact: Your second impression matters, too. Because second impressions can help solidify if someone does or...
by Paul Watson | Nov 7, 2024 | General Business, Messaging, Micro-weirding, Sales, Social Media, Web Content
Generative AI has made digital communication easier (and noisier) than ever. In a sea of marketing content, it’s easy to be forgettable. So, how does your brand stand out? One way is by applying a concept called “micro-weirding.” I first learned about micro-weirding...
by Paul Watson | Oct 25, 2024 | Messaging, StoryBrand, Web Content
In this post, I’ll outline the process that I use as a former StoryBrand Certified Guide to write/rewrite my client’s websites. My process Note: This process specifically refers to applying the StoryBrand framework to a client’s homepage. Create a brand messaging...
by Paul Watson | Jul 5, 2023 | Email Marketing, Messaging, Social Media, Web Content
From a very young age, I remember hearing how my Great Uncle Walter was a hero. Uncle Walter died during WWII when his aircraft’s wings folded in on him during a dive over Belgium. He was 21. But before he passed away, he had the chance to bomb some Nazi trains and...
by Paul Watson | Jun 7, 2023 | General Business, Web Content
Business leaders in service industries often face stiff competition. Which begs the question: As a real estate agent, nonprofit leader, insurance broker, healthcare provider, or any other service industry expert, how can you differentiate yourself (i.e., your brand)...
by Paul Watson | May 3, 2023 | General Business, Messaging, Sales, Web Content
What would happen if you used 10 hooks when fishing? You probably wouldn’t catch any fish, and if you did, it wouldn’t be a pretty sight. It’s obvious that using 10 hooks when fishing wouldn’t work, but it’s easy to do something similar with our brands. Too often, we...
