by Paul Watson | Jul 5, 2023 | Email Marketing, Messaging, Social Media, Web Content
From a very young age, I remember hearing how my Great Uncle Walter was a hero. Uncle Walter died during WWII when his aircraft’s wings folded in on him during a dive over Belgium. He was 21. But before he passed away, he had the chance to bomb some Nazi trains and...
by Paul Watson | Jun 7, 2023 | General Business, Web Content
Business leaders in service industries often face stiff competition. Which begs the question: As a real estate agent, nonprofit leader, insurance broker, healthcare provider, or any other service industry expert, how can you differentiate yourself (i.e., your brand)...
by Paul Watson | May 3, 2023 | General Business, Messaging, Sales, Web Content
What would happen if you used 10 hooks when fishing? You probably wouldn’t catch any fish, and if you did, it wouldn’t be a pretty sight. It’s obvious that using 10 hooks when fishing wouldn’t work, but it’s easy to do something similar with our brands. Too often, we...
by Paul Watson | Oct 5, 2022 | Web Content
You started a blog for your company to help you stand out. Now you have to decide what to post. Since you don’t want to just sound like everyone else, you’re considering trying to create a humorous post. Something that’s both entertaining and informative. A fun post...
by Paul Watson | Jul 6, 2022 | Social Media, Web Content
Here’s a lie small business owners tell themselves to justify why they don’t post to their blog or social media channels: “No one wants to hear from me.” While it’s true that most people don’t care what you have to say, your niche will care. That is, people who care...
by Paul Watson | Feb 23, 2022 | Web Content
A minimum of once a week. That’s how often you should post to your blog to rank higher in Google’s organic (unpaid) search results. But many small businesses don’t have the resources to post this often. This begs the question: If you can only post...
