by Paul Watson | Nov 7, 2024 | General Business, Messaging, Micro-weirding, Sales, Social Media, Web Content
Generative AI has made digital communication easier (and noisier) than ever. In a sea of marketing content, it’s easy to be forgettable. So, how does your brand stand out? One way is by applying a concept called “micro-weirding.” I first learned about micro-weirding...
by Paul Watson | May 3, 2023 | General Business, Messaging, Sales, Web Content
What would happen if you used 10 hooks when fishing? You probably wouldn’t catch any fish, and if you did, it wouldn’t be a pretty sight. It’s obvious that using 10 hooks when fishing wouldn’t work, but it’s easy to do something similar with our brands. Too often, we...
by Paul Watson | Mar 8, 2023 | General Business, Sales, Uncategorised
In 1902, the Washington Post published a cartoon of then-president Theodore Roosevelt sparing the life of a mother bear and her cub. The cartoon was so successful that it inspired a toy that American children still love: the Teddy Bear. Before the Teddy Bear surged in...
by Paul Watson | Jan 4, 2023 | Sales
As a business leader, you’re constantly trying to grow both professionally and personally. Since we all like efficiency, I’ve identified some practices that will help you grow in both ways when you work on them. Listen more than you speak When I finally realized that...
by Paul Watson | Nov 2, 2022 | General Business, Sales
Researchers have shown that email is 40x better at acquiring leads than Facebook and Twitter combined. That’s why lead generators are so important for many businesses. If you’re reading this, you likely agree. Heck, you probably have at least one lead gen, and there’s...
by Paul Watson | Aug 3, 2022 | Sales
Ah, lead generators: Those seemingly magical devices that you can supposedly use to capture qualified customers. They hold such promise. You may have delved into lead generators before and seen great…failure. That’s because lead generators (or “lead gens”) aren’t...
