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What Unpaid SEO doesn’t mean (a 3-point explanation)

What Unpaid SEO doesn’t mean (a 3-point explanation)

by Paul Watson | Jun 1, 2022 | General Business, SEO

As a business leader, you know search engine optimization (SEO) can help you rank higher in Google. And ranking higher, in theory, means more leads.  So, you do a little research on the topic and come across the term “unpaid SEO.”  “Woo hoo!” you exclaim excitedly, as...
Keyword stuffing: What it is and how to avoid it (5 ideas)

Keyword stuffing: What it is and how to avoid it (5 ideas)

by Paul Watson | May 5, 2021 | SEO, Web Content

Why launch a blog? One reason is to avoid keyword stuffing. So what is keyword stuffing and how is it damaging to your brand? Keyword stuffing is the practice of packing in as many keywords as possible into a site. This is done in an attempt to outsmart search engine...

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