by Paul Watson | Oct 29, 2024 | General Business, Micro-weirding, StoryBrand
Note: This is a refresh of a post I wrote in 2021.Having late-stage cancer taught me a lot of things that I now apply to my small business. One of which was how to think outside of the box. In marketing, this kind of thinking can manifest itself as micro-weirding....
by Paul Watson | May 4, 2022 | General Business
What can a man with a knife hand teach us about business? Get ready for the weirdest professional post you’ll read all week. Allow me to give some background info: In the late 20th, archaeologists found an unusual skeleton in Northern Italy from the 6th-8th...
by Paul Watson | Feb 23, 2022 | Web Content
A minimum of once a week. That’s how often you should post to your blog to rank higher in Google’s organic (unpaid) search results. But many small businesses don’t have the resources to post this often. This begs the question: If you can only post...
by Paul Watson | Feb 16, 2022 | General Business, Social Media
Would you interrupt a stranger while they’re eating at a restaurant just to tell them about your small business? “Excuse me, I know you’re having dinner with your spouse, but let me tell you about the products I offer…” That would likely be a short and...
by Paul Watson | Feb 9, 2022 | Social Media
You may have heard the phrase, “quality trumps quantity.” And while that’s true, you shouldn’t confuse quality with perfection. In fact, a post’s imperfection can add to its quality. Let’s look at three ways imperfection can help...