by Paul Watson | Jul 6, 2022 | Social Media, Web Content
Here’s a lie small business owners tell themselves to justify why they don’t post to their blog or social media channels: “No one wants to hear from me.” While it’s true that most people don’t care what you have to say, your niche will care. That is, people who care...
by Paul Watson | Feb 16, 2022 | General Business, Social Media
Would you interrupt a stranger while they’re eating at a restaurant just to tell them about your small business? “Excuse me, I know you’re having dinner with your spouse, but let me tell you about the products I offer…” That would likely be a short and...
by Paul Watson | Feb 9, 2022 | Social Media
You may have heard the phrase, “quality trumps quantity.” And while that’s true, you shouldn’t confuse quality with perfection. In fact, a post’s imperfection can add to its quality. Let’s look at three ways imperfection can help...
by Paul Watson | Jan 5, 2022 | General Business, Social Media, Web Content
If you’re a pre-college private school educator, you likely know the challenge of getting and retaining students. I’ve learned a few things since I began helping private school educators with their social media marketing. It’s my pleasure to share them...
by Paul Watson | Aug 25, 2021 | General Business, Social Media
Time is precious. It is the most valuable thing people will ever give your small business, because it can’t be returned. So, as marketers or small business owners, when we waste our customers’ and potential customers’ time, we are robbing them of a...
by Paul Watson | May 17, 2021 | Social Media
Value-driven content is paramount for any content marketing strategy. Marketing campaigns live and die on the value they bring, which is why valuable content is so important. When it comes to digital marketing, there are a variety of ways to distribute this content....
