The Beatles, Hamburg, and your business

The Beatles, Hamburg, and your business

Background In his masterful work, Outliers, Malcolm Gladwell tells a story of how the Beatles were invited to play in Hamburg, Germany in 1960. At this point, they were just a group of unknown kids struggling to make it in the music industry.  In Hamburg, the band...
2 brief posts on brevity (second one)

2 brief posts on brevity (second one)

Brevity helps capture your visitors’ attention.  Attention spans are fickle. There has been debate on whether the average adult’s attention span is getting shorter. Some say it has shifted from 12 to 8 seconds since 2000, while others refute this claim.  One thing is...
2 brief posts on brevity (first one)

2 brief posts on brevity (first one)

Using brevity on your site is useful. One reason is because it tends to improve the customer experience, as I’ll briefly explain at the end of this post.  But how will you pack in keywords so you can rank if your content is brief? The solution is to invite people to...
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