by Paul Watson | Mar 8, 2023 | General Business, Sales, Uncategorised
In 1902, the Washington Post published a cartoon of then-president Theodore Roosevelt sparing the life of a mother bear and her cub. The cartoon was so successful that it inspired a toy that American children still love: the Teddy Bear. Before the Teddy Bear surged in...
by Paul Watson | Feb 1, 2023 | Uncategorised
Every spammer has this in common: They want a sale right away. But often, the best clients come out of established relationships. And relationships take time. They require you to take small, seemingly insignificant steps every day, knowing that a sale is not...
by Paul Watson | Dec 7, 2022 | General Business, Uncategorised
(Business leaders: In the spirit of the holiday season, here’s a silly post that poses some serious questions to consider as we approach the new year. Enjoy.) We all know that elves have been building toys for Santa Claus for centuries. Jolly Old St. Nick has...
by Paul Watson | May 31, 2022 | Sales, Social Media, StoryBrand, Uncategorised
Cold outreach is a part of life for most business owners. A prominent way this is currently done is through LinkedIn connection requests. But if you’re not sure how to go about it, you may feel uneasy connecting with others on LinkedIn. With that in mind, here are a...
by Paul Watson | Apr 3, 2022 | Uncategorised
You’ve likely heard the phrase, “put your thinking cap on.” But to create a website that clearly explains what your small business does and for whom, you should put on your lazy-thinking cap. In other words, you must get into a lazy frame of mind. Let’s look at a...
