by Paul Watson | Oct 21, 2025 | General Business, Messaging, Web Content
If you typically find prospects by meeting them face-to-face, you’re probably really good at making a solid first impression. But don’t overlook this fact: Your second impression matters, too. Because second impressions can help solidify if someone does or...
by Paul Watson | Oct 17, 2025 | Case Study
Reliable Technology Solutions for Your Business Business leaders don’t want to be held back by outdated or inefficient technology. Peerless Communications helps organizations identify the right technology solutions and implement them effectively—so their systems...
by Paul Watson | Sep 10, 2025 | AI, Messaging
I’m a bit of a geek about the history of communication, so in this post, I want to show how two old communication tools ran into the same problem as our modern communication tools. If you’re a fellow connoisseur of the history of communication, I this post...
by Paul Watson | Aug 7, 2025 | General Business
AI tools like ChatGPT are both convenient and frustrating, effective and ineffective, pretty and ugly. Like any technology, these tools have their benefits and drawbacks. Despite its imperfections, however, AI is incredibly useful. And it’s here to stay. With that...
by Paul Watson | Nov 7, 2024 | General Business, Messaging, Micro-weirding, Sales, Social Media, Web Content
Generative AI has made digital communication easier (and noisier) than ever. In a sea of marketing content, it’s easy to be forgettable. So, how does your brand stand out? One way is by applying a concept called “micro-weirding.” I first learned about micro-weirding...
