by Paul Watson | Sep 10, 2025 | AI, Messaging
I’m a bit of a geek about the history of communication, so in this post, I want to show how two old communication tools ran into the same problem as our modern communication tools. If you’re a fellow connoisseur of the history of communication, I this post...
by Paul Watson | Aug 7, 2025 | General Business
AI tools like ChatGPT are both convenient and frustrating, effective and ineffective, pretty and ugly. Like any technology, these tools have their benefits and drawbacks. Despite its imperfections, however, AI is incredibly useful. And it’s here to stay. With that...
by Paul Watson | Nov 7, 2024 | General Business, Messaging, Micro-weirding, Sales, Social Media, Web Content
Generative AI has made digital communication easier (and noisier) than ever. In a sea of marketing content, it’s easy to be forgettable. So, how does your brand stand out? One way is by applying a concept called “micro-weirding.” I first learned about micro-weirding...
by Paul Watson | Nov 4, 2024 | Messaging, StoryBrand, Web Content
Two things: Yes, I’m a StoryBrand Certified Guide. And no, I may not be your best choice. In this post, I’m giving a few non-self-promoting tips to use when choosing a StoryBrand Certified Guide to help you with your marketing. Because with hundreds of...
by Paul Watson | Oct 29, 2024 | General Business, Micro-weirding, StoryBrand
Note: This is a refresh of a post I wrote in 2021.Having late-stage cancer taught me a lot of things that I now apply to my small business. One of which was how to think outside of the box. In marketing, this kind of thinking can manifest itself as micro-weirding....
