by Paul Watson | Oct 6, 2021 | Uncategorised, Web Content
As a small business owner, you likely write your own marketing content. But if you strictly follow every grammatical rule you learned in school, you could be shooting yourself in the foot. In short, adherence to all these rules could result in a message that’s...
by Paul Watson | Sep 29, 2021 | Web Content
1. Don’t have a messy advisor page If you work for a firm, chances are you a have an advisor page. Is yours easy to read? Here are some ways to ensure it’s not: Have plenty of obvious grammatical errors (like forgetting to use periods)...
by Paul Watson | Sep 22, 2021 | Web Content
Being a parent is great, but it’s also a ton of work. To be successful, you have to put your selfishness aside and do what’s best for your child. Or, when it comes to marketing, you have to do what’s best for your customer or your brand. I haven’t been a parent...
by Paul Watson | Sep 15, 2021 | Web Content
Posting consistently matters. In their excellent book, Content Rules, Ann Handley and C.C. Chapman write that if you want to keep people coming back to your website and social media channel(s), you need to create “new, fresh, and relevant content.” They...
by Paul Watson | Sep 8, 2021 | Web Content
Writing a blog post or some other piece of marketing content is a lot like putting a puzzle together. You’re taking pieces of information and crafting it into a narrative that matches the vision you intended for the piece. With that in mind, let’s look...
