by Paul Watson | May 21, 2021 | Web Content
Reading a blog post about humor that’s largely void of humor is like showing up to a comedy show only to realize that you’re at the opera. I get the irony. That said, when it comes to marketing, humor can be seriously good for business. In this post, I’m...
by Paul Watson | May 17, 2021 | Social Media
Value-driven content is paramount for any content marketing strategy. Marketing campaigns live and die on the value they bring, which is why valuable content is so important. When it comes to digital marketing, there are a variety of ways to distribute this content....
by Paul Watson | May 10, 2021 | Sales
Why should any salesperson care about content marketing? To be clear, content marketing is anything you put out to the public that promotes your products, services, and/or brand. A blog is one of the primary tools that content marketers use. What you may not realize...
by Paul Watson | May 5, 2021 | SEO, Web Content
Why launch a blog? One reason is to avoid keyword stuffing. So what is keyword stuffing and how is it damaging to your brand? Keyword stuffing is the practice of packing in as many keywords as possible into a site. This is done in an attempt to outsmart search engine...
by Paul Watson | Apr 28, 2021 | Web Content
Writer’s block. Anyone who has ever consistently put out content for the world to see has experienced it. Especially those who are in marketing. If you’re a copywriter or business owner who writes your own digital marketing content, you know what I’m talking about....
