by Paul Watson | Jun 1, 2022 | General Business, SEO
As a business leader, you know search engine optimization (SEO) can help you rank higher in Google. And ranking higher, in theory, means more leads. So, you do a little research on the topic and come across the term “unpaid SEO.” “Woo hoo!” you exclaim excitedly, as...
by Paul Watson | May 31, 2022 | Sales, Social Media, StoryBrand, Uncategorised
Cold outreach is a part of life for most business owners. A prominent way this is currently done is through LinkedIn connection requests. But if you’re not sure how to go about it, you may feel uneasy connecting with others on LinkedIn. With that in mind, here are a...
by Paul Watson | May 4, 2022 | General Business
What can a man with a knife hand teach us about business? Get ready for the weirdest professional post you’ll read all week. Allow me to give some background info: In the late 20th, archaeologists found an unusual skeleton in Northern Italy from the 6th-8th...
by Paul Watson | Apr 3, 2022 | Uncategorised
You’ve likely heard the phrase, “put your thinking cap on.” But to create a website that clearly explains what your small business does and for whom, you should put on your lazy-thinking cap. In other words, you must get into a lazy frame of mind. Let’s look at a...
by Paul Watson | Feb 23, 2022 | Web Content
A minimum of once a week. That’s how often you should post to your blog to rank higher in Google’s organic (unpaid) search results. But many small businesses don’t have the resources to post this often. This begs the question: If you can only post...
