by Paul Watson | Feb 16, 2022 | General Business, Social Media
Would you interrupt a stranger while they’re eating at a restaurant just to tell them about your small business? “Excuse me, I know you’re having dinner with your spouse, but let me tell you about the products I offer…” That would likely be a short and...
by Paul Watson | Feb 9, 2022 | Social Media
You may have heard the phrase, “quality trumps quantity.” And while that’s true, you shouldn’t confuse quality with perfection. In fact, a post’s imperfection can add to its quality. Let’s look at three ways imperfection can help...
by Paul Watson | Feb 2, 2022 | General Business, Web Content
If not for any COVID-19 lockdowns or concerns you may have, would you network with current and potential clients exclusively from your home office? Allow me to explain why I ask. Recently, I began putting small business clients on a listing management tool called...
by Paul Watson | Jan 26, 2022 | General Business, Sales
As a small business owner, you may not consider yourself a salesperson, even though sales are a large part of the entrepreneurial game. You may even feel a tension between creating your product or service and selling it. So, how do you know if you’re capable of...
by Paul Watson | Jan 19, 2022 | Web Content
If you’re a small business owner, failure is going to be part of life. And that’s not a bad thing. The upside to failure is that it can contain valuable lessons. Such was the case when, during grad school, I released a novel, only to have it be a critical and...
