by Paul Watson | Jun 14, 2021 | General Business
A not-so-good movie with a great concept came out in 2011 called In Time. The film presents a world that treats time as a currency, with denizens trading minutes, hours, and years for products and services. While the movie wasn’t the best, the idea of viewing time as...
by Paul Watson | Jun 7, 2021 | Web Content
Brevity helps capture your visitors’ attention. Attention spans are fickle. There has been debate on whether the average adult’s attention span is getting shorter. Some say it has shifted from 12 to 8 seconds since 2000, while others refute this claim. One thing is...
by Paul Watson | Jun 1, 2021 | Web Content
Using brevity on your site is useful. One reason is because it tends to improve the customer experience, as I’ll briefly explain at the end of this post. But how will you pack in keywords so you can rank if your content is brief? The solution is to invite people to...
by Paul Watson | May 26, 2021 | Web Content
Maybe you’ve heard a story like this: A small business launched in 2019. During that year, they’re going to networking groups, attending industry events, and meeting with friends (and their friends)— all of which resulted in sales in 2019 and the beginning of 2020....
by Paul Watson | May 21, 2021 | Web Content
Reading a blog post about humor that’s largely void of humor is like showing up to a comedy show only to realize that you’re at the opera. I get the irony. That said, when it comes to marketing, humor can be seriously good for business. In this post, I’m...
by Paul Watson | May 17, 2021 | Social Media
Value-driven content is paramount for any content marketing strategy. Marketing campaigns live and die on the value they bring, which is why valuable content is so important. When it comes to digital marketing, there are a variety of ways to distribute this content....
by Paul Watson | May 10, 2021 | Sales
Why should any salesperson care about content marketing? To be clear, content marketing is anything you put out to the public that promotes your products, services, and/or brand. A blog is one of the primary tools that content marketers use. What you may not realize...
by Paul Watson | May 5, 2021 | SEO, Web Content
Why launch a blog? One reason is to avoid keyword stuffing. So what is keyword stuffing and how is it damaging to your brand? Keyword stuffing is the practice of packing in as many keywords as possible into a site. This is done in an attempt to outsmart search engine...
by Paul Watson | Apr 28, 2021 | Web Content
Writer’s block. Anyone who has ever consistently put out content for the world to see has experienced it. Especially those who are in marketing. If you’re a copywriter or business owner who writes your own digital marketing content, you know what I’m talking about....
by Paul Watson | Apr 23, 2021 | Social Media
Marketers often look at social media metrics to determine how well a post and/or page is doing. These metrics include followers, views, likes, and shares, among others. But should they be the primary focus of your social media marketing? I don’t think so. Let me...
