by Paul Watson | Jun 1, 2022 | General Business, SEO
As a business leader, you know search engine optimization (SEO) can help you rank higher in Google. And ranking higher, in theory, means more leads. So, you do a little research on the topic and come across the term “unpaid SEO.” “Woo hoo!” you exclaim excitedly, as...
by Paul Watson | May 4, 2022 | General Business
What can a man with a knife hand teach us about business? Get ready for the weirdest professional post you’ll read all week. Allow me to give some background info: In the late 20th, archaeologists found an unusual skeleton in Northern Italy from the 6th-8th...
by Paul Watson | Feb 16, 2022 | General Business, Social Media
Would you interrupt a stranger while they’re eating at a restaurant just to tell them about your small business? “Excuse me, I know you’re having dinner with your spouse, but let me tell you about the products I offer…” That would likely be a short and...
by Paul Watson | Feb 2, 2022 | General Business, Web Content
If not for any COVID-19 lockdowns or concerns you may have, would you network with current and potential clients exclusively from your home office? Allow me to explain why I ask. Recently, I began putting small business clients on a listing management tool called...
by Paul Watson | Jan 26, 2022 | General Business, Sales
As a small business owner, you may not consider yourself a salesperson, even though sales are a large part of the entrepreneurial game. You may even feel a tension between creating your product or service and selling it. So, how do you know if you’re capable of...
by Paul Watson | Jan 12, 2022 | General Business
What do American camel riders from the 19th century have to do with small business owners? Before answering that unusual question, allow me to tell you a brief story. In his fascinating e-book, American Hippopotamus, Jon Mooallem tells the story of American camel...
