by Paul Watson | May 31, 2022 | Sales, Social Media, StoryBrand, Uncategorised
Cold outreach is a part of life for most business owners. A prominent way this is currently done is through LinkedIn connection requests. But if you’re not sure how to go about it, you may feel uneasy connecting with others on LinkedIn. With that in mind, here are a...
by Paul Watson | Jan 26, 2022 | General Business, Sales
As a small business owner, you may not consider yourself a salesperson, even though sales are a large part of the entrepreneurial game. You may even feel a tension between creating your product or service and selling it. So, how do you know if you’re capable of...
by Paul Watson | Sep 1, 2021 | General Business, Sales, Web Content
Digital marketing content can help face-to-face meetings go a lot smoother. As a business leader, it can make it easier to set up the meeting, so you have a chance of having a face-to-face conversation, which will (hopefully) lead to a deal. In this post, I’ll...
by Paul Watson | May 10, 2021 | Sales
Why should any salesperson care about content marketing? To be clear, content marketing is anything you put out to the public that promotes your products, services, and/or brand. A blog is one of the primary tools that content marketers use. What you may not realize...
