by Paul Watson | Jan 26, 2022 | General Business, Sales
As a small business owner, you may not consider yourself a salesperson, even though sales are a large part of the entrepreneurial game. You may even feel a tension between creating your product or service and selling it. So, how do you know if you’re capable of...
by Paul Watson | Sep 1, 2021 | General Business, Sales, Web Content
Digital marketing content can help face-to-face meetings go a lot smoother. As a business leader, it can make it easier to set up the meeting, so you have a chance of having a face-to-face conversation, which will (hopefully) lead to a deal. In this post, I’ll...
by Paul Watson | May 10, 2021 | Sales
Why should any salesperson care about content marketing? To be clear, content marketing is anything you put out to the public that promotes your products, services, and/or brand. A blog is one of the primary tools that content marketers use. What you may not realize...