by Paul Watson | Jan 5, 2022 | General Business, Social Media, Web Content
If you’re a pre-college private school educator, you likely know the challenge of getting and retaining students. I’ve learned a few things since I began helping private school educators with their social media marketing. It’s my pleasure to share them...
by Paul Watson | Aug 25, 2021 | General Business, Social Media, StoryBrand
Time is precious. It is the most valuable thing people will ever give your business, because it can’t be returned. So, as marketers or small business owners, when we waste our customers’ and potential customers’ time, we are robbing them of a commodity...
by Paul Watson | May 17, 2021 | Social Media
Value-driven content is paramount for any content marketing strategy. Marketing campaigns live and die on the value they bring, which is why valuable content is so important. When it comes to digital marketing, there are a variety of ways to distribute this content....
by Paul Watson | Apr 23, 2021 | Social Media
Marketers often look at social media metrics to determine how well a post and/or page is doing. These metrics include followers, views, likes, and shares, among others. But should they be the primary focus of your social media marketing? I don’t think so. Let me...
