by Paul Watson | Jun 25, 2021 | General Business
Background In his masterful work, Outliers, Malcolm Gladwell tells a story of how the Beatles were invited to play in Hamburg, Germany in 1960. At this point, they were just a group of unknown kids struggling to make it in the music industry. In Hamburg, the band...
by Paul Watson | Jun 14, 2021 | General Business
A not-so-good movie with a great concept came out in 2011 called In Time. The film presents a world that treats time as a currency, with denizens trading minutes, hours, and years for products and services. While the movie wasn’t the best, the idea of viewing time as...
by Paul Watson | Jun 7, 2021 | Web Content
Brevity helps capture your visitors’ attention. Attention spans are fickle. There has been debate on whether the average adult’s attention span is getting shorter. Some say it has shifted from 12 to 8 seconds since 2000, while others refute this claim. One thing is...
by Paul Watson | Jun 1, 2021 | Web Content
Using brevity on your site is useful. One reason is because it tends to improve the customer experience, as I’ll briefly explain at the end of this post. But how will you pack in keywords so you can rank if your content is brief? The solution is to invite people to...
by Paul Watson | May 26, 2021 | Web Content
Maybe you’ve heard a story like this: A small business launched in 2019. During that year, they’re going to networking groups, attending industry events, and meeting with friends (and their friends)— all of which resulted in sales in 2019 and the beginning of 2020....
