by Paul Watson | Oct 29, 2024 | General Business, Micro-weirding, StoryBrand
Note: This is a refresh of a post I wrote in 2021.Having late-stage cancer taught me a lot of things that I now apply to my small business. One of which was how to think outside of the box. In marketing, this kind of thinking can manifest itself as micro-weirding....
by Paul Watson | Oct 25, 2024 | Messaging, StoryBrand, Web Content
In this post, I’ll outline the process that I use as a former StoryBrand Certified Guide to write/rewrite my client’s websites. This process specifically refers to applying the StoryBrand framework to a client’s homepage. My process Create a brand messaging framework:...
by Paul Watson | Jun 21, 2024 | Case Study
Providing new toys for pediatric patients Kids who are going through cancer could use something to brighten their day and boost their spirits. With that in mind, Zach’s Toy Chest provides new toys for pediatric cancer patients in and around Raleigh, North Carolina. ...
by Paul Watson | Jan 29, 2024 | Case Study
Iron Academy is an all-male Christian school based in Raleigh, NC for grades 6-12. It’s unique, male-centered teaching philosophy along with its emphasis on instilling biblical values in its students makes Iron Academy an ideal place for many parents to send their...
by Paul Watson | Jan 22, 2024 | Case Study, Real Estate
Buying a house in Raleigh, NC can be incredibly difficult. Peter Milner helps walk homebuyers through the process of finding and closing on a house that his clients will love. petermilnerproperies.com Peter Milner’s website wasn’t helping his business grow. I gave...
