by Paul Watson | Nov 4, 2024 | Messaging, StoryBrand, Web Content
Two things: Yes, I’m a StoryBrand Certified Guide. And no, I may not be your best choice. In this post, I’m giving a few non-self-promoting tips to use when choosing a StoryBrand Certified Guide to help you with your marketing. Because with hundreds of...
by Paul Watson | Oct 29, 2024 | General Business, Micro-weirding, StoryBrand
Note: This is a refresh of a post I wrote in 2021.Having late-stage cancer taught me a lot of things that I now apply to my small business. One of which was how to think outside of the box. In marketing, this kind of thinking can manifest itself as micro-weirding....
by Paul Watson | Oct 25, 2024 | Messaging, StoryBrand, Web Content
In this post, I’ll outline the process that I use as a current StoryBrand Certified Guide to write/rewrite my client’s websites. I’ll also discuss how much you can expect to pay. But first, here are some things to keep in mind if you’re thinking about hiring a...
by Paul Watson | Jun 21, 2024 | Case Study
Providing new toys for pediatric patients Kids who are going through cancer could use something to brighten their day and boost their spirits. With that in mind, Zach’s Toy Chest provides new toys for pediatric cancer patients in and around Raleigh, North Carolina. ...
by Paul Watson | Jan 29, 2024 | Case Study
Iron Academy is an all-male Christian school based in Raleigh, NC for grades 6-12. It’s unique, male-centered teaching philosophy along with its emphasis on instilling biblical values in its students makes Iron Academy an ideal place for many parents to send their...
