by Paul Watson | Aug 25, 2021 | General Business, Social Media, StoryBrand
Time is precious. It is the most valuable thing people will ever give your business, because it can’t be returned. So, as marketers or small business owners, when we waste our customers’ and potential customers’ time, we are robbing them of a commodity...
by Paul Watson | Aug 18, 2021 | Web Content
Nonprofits, in my experience, can fall into a variety of traps when it comes to marketing. As the leader of a nonprofit, what you don’t do is just as important as what you do. Let’s look at 6 mistakes you should avoid. 1. Neglect your online presence To avoid...
by Paul Watson | Aug 11, 2021 | General Business
“People don’t care about my brand yet.” Perhaps, like me, you’ve said this before about your small business. The key word here is “yet.” Because it takes time to get people to care. And it takes a lot of consistent work. In this...
by Paul Watson | Aug 4, 2021 | Web Content
Does it matter one way or the other if you use profanity in your marketing materials? If you’re thinking, “Frankly, my dear, I don’t give a damn,” that’s fine (this post isn’t for you). But if you’ve ever wondered if you...
by Paul Watson | Jul 28, 2021 | General Business
Do you know the difference between shotgun marketing and permission marketing? In this post, I’ll discuss both concepts. To start, it’s worth noting that some marketers do not seem to be aware of (or care about) wasting people’s time. They are too focused...
by Paul Watson | Jul 21, 2021 | Email Marketing
Over the years, email marketing has gotten a bad rap. This may be due to information overload, the backlog of email messages that can occur, or the constant maintenance that must be done to an email account. After doing some research, however, I have become convinced...
by Paul Watson | Jul 12, 2021 | Real Estate
If you were a real estate agent in 2020, you know how difficult it was to attract new customers and build relationships at the height of the COVID-19 pandemic. And it was likely especially difficult if you had little-to-no digital presence. This is why marketing...
by Paul Watson | Jul 6, 2021 | Web Content
When I was a kid, my family had a magnet that said, “A little artist did this.” We used the magnet to hold a painting or drawing my brother and I made for them — showing it off for all to see on our refrigerator. And because the art was for Mommy and/or Daddy, the...
by Paul Watson | Jun 30, 2021 | Web Content
Educational content is great marketing. This is because it promotes your brand, which can lead to more sales, which can lead to success. HubSpot agrees, saying that, “the businesses that are the best educators will be the most successful.” In fact, a 2017 study by...
by Paul Watson | Jun 25, 2021 | General Business
Background In his masterful work, Outliers, Malcolm Gladwell tells a story of how the Beatles were invited to play in Hamburg, Germany in 1960. At this point, they were just a group of unknown kids struggling to make it in the music industry. In Hamburg, the band...
