by Paul Watson | Oct 21, 2025 | General Business, Messaging, Web Content
If you typically find prospects by meeting them face-to-face, you’re probably really good at making a solid first impression. But don’t overlook this fact: Your second impression matters, too. Because second impressions can help solidify if someone does or...
by Paul Watson | Aug 7, 2025 | General Business
AI tools like ChatGPT are both convenient and frustrating, effective and ineffective, pretty and ugly. Like any technology, these tools have their benefits and drawbacks. Despite its imperfections, however, AI is incredibly useful. And it’s here to stay. With that...
by Paul Watson | Nov 7, 2024 | General Business, Messaging, Micro-weirding, Sales, Social Media, Web Content
Generative AI has made digital communication easier (and noisier) than ever. In a sea of marketing content, it’s easy to be forgettable. So, how does your brand stand out? One way is by applying a concept called “micro-weirding.” I first learned about micro-weirding...
by Paul Watson | Oct 29, 2024 | General Business, Micro-weirding, StoryBrand
Note: This is a refresh of a post I wrote in 2021.Having late-stage cancer taught me a lot of things that I now apply to my small business. One of which was how to think outside of the box. In marketing, this kind of thinking can manifest itself as micro-weirding....
by Paul Watson | Oct 27, 2023 | General Business
You’ve probably had those days when you had to work from home to take care of a sick loved one. And if you’re someone who has to come up with a lot of ideas for work, you might have found those days to be particularly stressful. Because you don’t want a good idea to...
by Paul Watson | Aug 2, 2023 | General Business
Mentally reframing the tasks you’re not looking forward to each day can make them easier to accomplish. That’s the point of this post. There’s a story to go along with it along with some tips for how to apply that idea if you’d like to keep reading....
