by Paul Watson | Nov 4, 2024 | Messaging, StoryBrand, Web Content
Two things: Yes, I’m a StoryBrand Certified Guide. And no, I may not be your best choice. In this post, I’m giving a few non-self-promoting tips to use when choosing a StoryBrand Certified Guide to help you with your marketing. Because with hundreds of...
by Paul Watson | Oct 29, 2024 | General Business, Micro-weirding, StoryBrand
Note: This is a refresh of a post I wrote in 2021.Having late-stage cancer taught me a lot of things that I now apply to my small business. One of which was how to think outside of the box. In marketing, this kind of thinking can manifest itself as micro-weirding....
by Paul Watson | Oct 25, 2024 | Messaging, StoryBrand, Web Content
In this post, I’ll outline the process that I use as a current StoryBrand Certified Guide to write/rewrite my client’s websites. I’ll also discuss how much you can expect to pay. But first, here are some things to keep in mind if you’re thinking about hiring a...
by Paul Watson | Apr 5, 2023 | General Business, Messaging, StoryBrand
“Be yourself.” It’s a common theme in children’s media, but when you’re a kid, it can be difficult to know what that means. I imagine that as you grew, you discovered what “be yourself” means for you. As adults, many of us have spent countless hours reflecting on what...
by Paul Watson | May 31, 2022 | Sales, Social Media, StoryBrand, Uncategorised
Cold outreach is a part of life for most business owners. A prominent way this is currently done is through LinkedIn connection requests. But if you’re not sure how to go about it, you may feel uneasy connecting with others on LinkedIn. With that in mind, here are a...
by Paul Watson | Aug 25, 2021 | General Business, Social Media, StoryBrand
Time is precious. It is the most valuable thing people will ever give your business, because it can’t be returned. So, as marketers or small business owners, when we waste our customers’ and potential customers’ time, we are robbing them of a commodity...
