by Paul Watson | Sep 1, 2021 | General Business, Sales, Web Content
Digital marketing content can help face-to-face meetings go a lot smoother. As a business leader, it can make it easier to set up the meeting, so you have a chance of having a face-to-face conversation, which will (hopefully) lead to a deal. In this post, I’ll...
by Paul Watson | Aug 18, 2021 | Web Content
Nonprofits, in my experience, can fall into a variety of traps when it comes to marketing. As the leader of a nonprofit, what you don’t do is just as important as what you do. Let’s look at 6 mistakes you should avoid. 1. Neglect your online presence To avoid...
by Paul Watson | Aug 4, 2021 | Web Content
Does it matter one way or the other if you use profanity in your marketing materials? If you’re thinking, “Frankly, my dear, I don’t give a damn,” that’s fine (this post isn’t for you). But if you’ve ever wondered if you...
by Paul Watson | Jul 6, 2021 | Web Content
When I was a kid, my family had a magnet that said, “A little artist did this.” We used the magnet to hold a painting or drawing my brother and I made for them — showing it off for all to see on our refrigerator. And because the art was for Mommy and/or Daddy, the...
by Paul Watson | Jun 30, 2021 | Web Content
Educational content is great marketing. This is because it promotes your brand, which can lead to more sales, which can lead to success. HubSpot agrees, saying that, “the businesses that are the best educators will be the most successful.” In fact, a 2017 study by...
by Paul Watson | Jun 7, 2021 | Web Content
Brevity helps capture your visitors’ attention. Attention spans are fickle. There has been debate on whether the average adult’s attention span is getting shorter. Some say it has shifted from 12 to 8 seconds since 2000, while others refute this claim. One thing is...
