by Paul Watson | Jun 1, 2021 | Web Content
Using brevity on your site is useful. One reason is because it tends to improve the customer experience, as I’ll briefly explain at the end of this post. But how will you pack in keywords so you can rank if your content is brief? The solution is to invite people to...
by Paul Watson | May 26, 2021 | Web Content
Maybe you’ve heard a story like this: A small business launched in 2019. During that year, they’re going to networking groups, attending industry events, and meeting with friends (and their friends)— all of which resulted in sales in 2019 and the beginning of 2020....
by Paul Watson | May 21, 2021 | Web Content
Reading a blog post about humor that’s largely void of humor is like showing up to a comedy show only to realize that you’re at the opera. I get the irony. That said, when it comes to marketing, humor can be seriously good for business. In this post, I’m...
by Paul Watson | May 5, 2021 | SEO, Web Content
Why launch a blog? One reason is to avoid keyword stuffing. So what is keyword stuffing and how is it damaging to your brand? Keyword stuffing is the practice of packing in as many keywords as possible into a site. This is done in an attempt to outsmart search engine...
by Paul Watson | Apr 28, 2021 | Web Content
Writer’s block. Anyone who has ever consistently put out content for the world to see has experienced it. Especially those who are in marketing. If you’re a copywriter or business owner who writes your own digital marketing content, you know what I’m talking about....
by Paul Watson | Apr 14, 2021 | Web Content
Picture this: You meet a business owner and ask him what his business does. He proceeds to tell you about his company’s history, values, awards, and milestones — for five minutes straight. While that information isn’t bad, it’s just not the answer you wanted. You were...
