Here’s a lie small business owners tell themselves to justify why they don’t post to their blog or social media channels: “No one wants to hear from me.”

While it’s true that most people don’t care what you have to say, your niche will care. That is, people who care about what you’re doing for whatever reason will want to hear from you.

To help you figure out what to say on your small business’s blog and/or social media channels, here are three questions to ask yourself.

1. If you were onboarding an employee, what would you teach them?

You can answer this question even if you’re a company of one.

To determine what answers you should post, write down a list of the following:

  • Your company’s values
  • Your company’s operations
  • Your company’s goals

Then turn these answers into posts.

For example, if you own a real estate company, one of your values might be, “We always listen more than we speak, because we want to find the perfect home for our clients.”

If you own a lawn maintenance company, an operation may be something like, “We protect plant beds by using only longleaf pine straw.”

And if you run a financial management company, a goal may be to “Have all our working clients actively investing in their future retirement.”

Even though other businesses may use these same values, operations, and goals, don’t be afraid to post your answers.

2. What advice have you given others when asked about something related to your industry?

This is where you can really provide some unique posts. Draw from your experiences of answering questions related to your profession.

For instance, if you own a real estate company, what advice have you given family members who are looking to move?

If you own a lawn maintenance company, what tips have you shared with inquisitive neighbors who want to beautify their yard?

Turning these answers into social media content will prove to potential clients that you know what you’re doing.

3. What are some things you wish you knew when you first started working in your industry?

Think back to when you first started working in your industry—even if you only started a few months ago. What are some things you know today that would’ve saved you a lot of trouble in the past?

Posting at least one answer to this question is another way you can prove you know your stuff. It’s also a great way to add value to folks who want to grow in their knowledge of your industry.

Educational content can help you attract and retain an audience.

Wrapping up

I often tell my clients this: You are your greatest content resource. Your knowledge and experience set you apart from everyone else, because your experiences are unique to you.

Don’t let that knowledge go unspoken because you believed a lie. Some people want to hear from you. Speak up.

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