What’s one of the best ways to improve your marketing content without having to spend extra?

Sharing what you know.

The thoughts you share based on your industry experience, education, and insights can bolster your marketing content and add tremendous value to your customers.

Let’s look at a few reasons why you shouldn’t shy away from sharing.

1. Sharing helps you start a conversation.

During the height of the COVID-19 many small businesses realized a mistake: They had little-to-no digital presence. Since they relied only on face-to-face meetings, it became more difficult to reach new customers.

Many saw the need to make sure their site started a conversation with their audience.

Often, the most interesting conversations start with a story. Telling stories is a practical way to entice readers into what you have to say.

Your industry insight can help you tell a story about your experiences.

Blogs are a great channel for telling these stories. Perhaps that’s why 92% of marketers use blogs as part of their strategy.

2. Sharing helps build trust.

Your customers want to know they can trust you to do what you say you will do. To build this trust, it’s beneficial to establish yourself as an authority in your industry.

If a potential customer is considering you, sharing insights on your blog or other marketing materials can help them decide.

3. Sharing fascinates, inspires, and/or entertains.

Think about the last time you met someone who really stood out to you.

Chances are, at some point in the conversation, they shared about their experiences. They told you a story that intrigued you in some way. Or perhaps they gave you some fascinating thoughts or advice to ponder.

Similarly, you can intrigue your audience by sharing your experiences and insights with them.

4. Sharing humanizes you.

People want to do business with others they like interacting with. And if your small company doesn’t consistently do things that highlight the person behind the product, you may miss out on sales.

5. Sharing helps solidify your beliefs.

It can be super helpful to write your thoughts on a specific subject within your industry.

Writing about your experiences helps you remember them. Using your marketing content to discuss what you’ve learned helps you solidify certain viewpoints.

If you take the time to do this, then the next time you meet with a client or potential client, you’ll have an easier time recalling relevant experiences or industry insights.

And now you’ve added value to your audience both online and face-to-face.

Bonus: Your competition can’t replicate the experiences you share.

Having a unique edge on your competition starts with you. Draw from your experiences to set yourself apart.

Wrapping up

I often stress to my clients the importance of their voice for their digital marketing content, because the importance of sharing is so valuable. So, if you want to build your brand, fascinate your audience, or build trust with your customers, then I suggest you share.

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