by Paul Watson | Jun 7, 2023 | General Business, Web Content
Business leaders in service industries often face stiff competition. Which begs the question: As a real estate agent, nonprofit leader, insurance broker, healthcare provider, or any other service industry expert, how can you differentiate yourself (i.e., your brand)...
by Paul Watson | May 3, 2023 | General Business, Messaging, Sales, Web Content
What would happen if you used 10 hooks when fishing? You probably wouldn’t catch any fish, and if you did, it wouldn’t be a pretty sight. It’s obvious that using 10 hooks when fishing wouldn’t work, but it’s easy to do something similar with our brands. Too often, we...
by Paul Watson | Apr 5, 2023 | General Business, Messaging, StoryBrand
“Be yourself.” It’s a common theme in children’s media, but when you’re a kid, it can be difficult to know what that means. I imagine that as you grew, you discovered what “be yourself” means for you. As adults, many of us have spent countless hours reflecting on what...
by Paul Watson | Mar 8, 2023 | General Business, Sales, Uncategorised
In 1902, the Washington Post published a cartoon of then-president Theodore Roosevelt sparing the life of a mother bear and her cub. The cartoon was so successful that it inspired a toy that American children still love: the Teddy Bear. Before the Teddy Bear surged in...
by Paul Watson | Feb 1, 2023 | Uncategorised
Every spammer has this in common: They want a sale right away. But often, the best clients come out of established relationships. And relationships take time. They require you to take small, seemingly insignificant steps every day, knowing that a sale is not...
