by Paul Watson | May 3, 2023 | General Business, Messaging, Sales, Web Content
What would happen if you used 10 hooks when fishing? You probably wouldn’t catch any fish, and if you did, it wouldn’t be a pretty sight. It’s obvious that using 10 hooks when fishing wouldn’t work, but it’s easy to do something similar with our brands. Too often, we...
by Paul Watson | Apr 5, 2023 | General Business, Messaging, StoryBrand
“Be yourself.” It’s a common theme in children’s media, but when you’re a kid, it can be difficult to know what that means. I imagine that as you grew, you discovered what “be yourself” means for you. As adults, many of us have spent countless hours reflecting on what...
by Paul Watson | Mar 8, 2023 | General Business, Sales, Uncategorised
In 1902, the Washington Post published a cartoon of then-president Theodore Roosevelt sparing the life of a mother bear and her cub. The cartoon was so successful that it inspired a toy that American children still love: the Teddy Bear. Before the Teddy Bear surged in...
by Paul Watson | Feb 1, 2023 | Uncategorised
Every spammer has this in common: They want a sale right away. But often, the best clients come out of established relationships. And relationships take time. They require you to take small, seemingly insignificant steps every day, knowing that a sale is not...
by Paul Watson | Jan 4, 2023 | Sales
As a business leader, you’re constantly trying to grow both professionally and personally. Since we all like efficiency, I’ve identified some practices that will help you grow in both ways when you work on them. Listen more than you speak When I finally realized that...
