by Paul Watson | Jan 12, 2022 | General Business
What do American camel riders from the 19th century have to do with small business owners? Before answering that unusual question, allow me to tell you a brief story. In his fascinating e-book, American Hippopotamus, Jon Mooallem tells the story of American camel...
by Paul Watson | Jan 5, 2022 | General Business, Social Media, Web Content
If you’re a pre-college private school educator, you likely know the challenge of getting and retaining students. I’ve learned a few things since I began helping private school educators with their social media marketing. It’s my pleasure to share them...
by Paul Watson | Dec 8, 2021 | Web Content
Santa Claus is great at running an effective business. After conducting extensive research on the inner workings of his North Pole operations, I found several lessons small business owners can learn from the jolly man. Full disclosure: I’m not sure if Santa is a...
by Paul Watson | Dec 1, 2021 | Web Content
As we near the end 2021, I want to challenge you to support local small businesses by doing one thing before 2022 starts. Write them a really positive review on Google. Why reviews matter Approximately 91% of consumers read Google reviews to determine whether or not...
by Paul Watson | Nov 10, 2021 | Web Content
If you want to humanize your brand, you have to be relatable. As a small business owner, you likely do a great job of relating to folks when you talk with them face-to-face. People know you, they like you, and they want to do business with you. But an estimated 81% of...
