by Paul Watson | Nov 10, 2021 | Web Content
If you want to humanize your brand, you have to be relatable. As a small business owner, you likely do a great job of relating to folks when you talk with them face-to-face. People know you, they like you, and they want to do business with you. But an estimated 81% of...
by Paul Watson | Nov 3, 2021 | Web Content
As a small business owner, are you wasting your time by reading novels? I would argue you’re not. While many leaders espouse the benefits of reading nonfiction books (of which there are many), many do not give novels credit where credit is due. Novels can really...
by Paul Watson | Oct 27, 2021 | Web Content
Your brand needs to fight at least one villain. In marketing, the villain is the idea of the obstacle your customer is trying to overcome. And your brand serves as the sledgehammer for helping them break through this barrier. This is a concept I first learned about...
by Paul Watson | Oct 20, 2021 | Web Content
If you want to ruin your marketing, this tongue-in-cheek post is for you! Until now, I’ve written for people who want to improve their marketing. For this post, I want to try something different by talking directly to folks who’s goal is to practice...
by Paul Watson | Oct 13, 2021 | Web Content
What’s one of the best ways to improve your marketing content without having to spend extra? Sharing what you know. The thoughts you share based on your industry experience, education, and insights can bolster your marketing content and add tremendous value to...
