by Paul Watson | Sep 1, 2021 | General Business, Sales, Web Content
Digital marketing content can help face-to-face meetings go a lot smoother. As a business leader, it can make it easier to set up the meeting, so you have a chance of having a face-to-face conversation, which will (hopefully) lead to a deal. In this post, I’ll...
by Paul Watson | Aug 25, 2021 | General Business, Social Media, StoryBrand
Time is precious. It is the most valuable thing people will ever give your business, because it can’t be returned. So, as marketers or small business owners, when we waste our customers’ and potential customers’ time, we are robbing them of a commodity...
by Paul Watson | Aug 11, 2021 | General Business
“People don’t care about my brand yet.” Perhaps, like me, you’ve said this before about your small business. The key word here is “yet.” Because it takes time to get people to care. And it takes a lot of consistent work. In this...
by Paul Watson | Jul 28, 2021 | General Business
Do you know the difference between shotgun marketing and permission marketing? In this post, I’ll discuss both concepts. To start, it’s worth noting that some marketers do not seem to be aware of (or care about) wasting people’s time. They are too focused...
by Paul Watson | Jun 25, 2021 | General Business
Background In his masterful work, Outliers, Malcolm Gladwell tells a story of how the Beatles were invited to play in Hamburg, Germany in 1960. At this point, they were just a group of unknown kids struggling to make it in the music industry. In Hamburg, the band...
by Paul Watson | Jun 14, 2021 | General Business
A not-so-good movie with a great concept came out in 2011 called In Time. The film presents a world that treats time as a currency, with denizens trading minutes, hours, and years for products and services. While the movie wasn’t the best, the idea of viewing time as...
