by Paul Watson | Oct 21, 2025 | General Business, Messaging, Web Content
If you typically find prospects by meeting them face-to-face, you’re probably really good at making a solid first impression. But don’t overlook this fact: Your second impression matters, too. Because second impressions can help solidify if someone does or...
by Paul Watson | Sep 10, 2025 | AI, Messaging
I’m a bit of a geek about the history of communication, so in this post, I want to show how two old communication tools ran into the same problem as our modern communication tools. If you’re a fellow connoisseur of the history of communication, I this post...
by Paul Watson | Nov 7, 2024 | General Business, Messaging, Micro-weirding, Sales, Social Media, Web Content
Generative AI has made digital communication easier (and noisier) than ever. In a sea of marketing content, it’s easy to be forgettable. So, how does your brand stand out? One way is by applying a concept called “micro-weirding.” I first learned about micro-weirding...
by Paul Watson | Nov 4, 2024 | Messaging, StoryBrand, Web Content
Two things: Yes, I’m a StoryBrand Certified Guide. And no, I may not be your best choice. In this post, I’m giving a few non-self-promoting tips to use when choosing a StoryBrand Certified Guide to help you with your marketing. Because with hundreds of...
by Paul Watson | Oct 25, 2024 | Messaging, StoryBrand, Web Content
In this post, I’ll outline the process that I use as a current StoryBrand Certified Guide to write/rewrite my client’s websites. I’ll also discuss how much you can expect to pay. But first, here are some things to keep in mind if you’re thinking about hiring a...
by Paul Watson | Jul 5, 2023 | Email Marketing, Messaging, Social Media, Web Content
From a very young age, I remember hearing how my Great Uncle Walter was a hero. Uncle Walter died during WWII when his aircraft’s wings folded in on him during a dive over Belgium. He was 21. But before he passed away, he had the chance to bomb some Nazi trains and...
