by Paul Watson | Dec 7, 2022 | General Business, Uncategorised
(Business leaders: In the spirit of the holiday season, here’s a silly post that poses some serious questions to consider as we approach the new year. Enjoy.) We all know that elves have been building toys for Santa Claus for centuries. Jolly Old St. Nick has...
by Paul Watson | Nov 2, 2022 | General Business, Sales
Researchers have shown that email is 40x better at acquiring leads than Facebook and Twitter combined. That’s why lead generators are so important for many businesses. If you’re reading this, you likely agree. Heck, you probably have at least one lead gen, and there’s...
by Paul Watson | Oct 5, 2022 | Web Content
You started a blog for your company to help you stand out. Now you have to decide what to post. Since you don’t want to just sound like everyone else, you’re considering trying to create a humorous post. Something that’s both entertaining and informative. A fun post...
by Paul Watson | Aug 3, 2022 | Sales
Ah, lead generators: Those seemingly magical devices that you can supposedly use to capture qualified customers. They hold such promise. You may have delved into lead generators before and seen great…failure. That’s because lead generators (or “lead gens”) aren’t...
by Paul Watson | Jul 6, 2022 | Social Media, Web Content
Here’s a lie small business owners tell themselves to justify why they don’t post to their blog or social media channels: “No one wants to hear from me.” While it’s true that most people don’t care what you have to say, your niche will care. That is, people who care...
