by Paul Watson | Sep 10, 2025 | AI, Messaging
I’m a bit of a geek about the history of communication, so in this post, I want to show how two old communication tools ran into the same problem as our modern communication tools. If you’re a fellow connoisseur of the history of communication, I this post...
by Paul Watson | Aug 7, 2025 | General Business
AI tools like ChatGPT are both convenient and frustrating, effective and ineffective, pretty and ugly. Like any technology, these tools have their benefits and drawbacks. Despite its imperfections, however, AI is incredibly useful. And it’s here to stay. With that...
by Paul Watson | Nov 7, 2024 | General Business, Messaging, Micro-weirding, Sales, Social Media, Web Content
Generative AI has made digital communication easier (and noisier) than ever. In a sea of marketing content, it’s easy to be forgettable. So, how does your brand stand out? One way is by applying a concept called “micro-weirding.” I first learned about micro-weirding...
by Paul Watson | Nov 4, 2024 | Messaging, StoryBrand, Web Content
Two things: Yes, I’m a StoryBrand Certified Guide. And no, I may not be your best choice. In this post, I’m giving a few non-self-promoting tips to use when choosing a StoryBrand Certified Guide to help you with your marketing. Because with hundreds of...
by Paul Watson | Oct 29, 2024 | General Business, Micro-weirding, StoryBrand
Note: This is a refresh of a post I wrote in 2021.Having late-stage cancer taught me a lot of things that I now apply to my small business. One of which was how to think outside of the box. In marketing, this kind of thinking can manifest itself as micro-weirding....
by Paul Watson | Oct 25, 2024 | Messaging, StoryBrand, Web Content
In this post, I’ll outline the process that I use as a current StoryBrand Certified Guide to write/rewrite my client’s websites. I’ll also discuss how much you can expect to pay. But first, here are some things to keep in mind if you’re thinking about hiring a...
by Paul Watson | Jun 21, 2024 | Case Study
Providing new toys for pediatric patients Kids who are going through cancer could use something to brighten their day and boost their spirits. With that in mind, Zach’s Toy Chest provides new toys for pediatric cancer patients in and around Raleigh, North Carolina. ...
by Paul Watson | Jan 29, 2024 | Case Study
Iron Academy is an all-male Christian school based in Raleigh, NC for grades 6-12. It’s unique, male-centered teaching philosophy along with its emphasis on instilling biblical values in its students makes Iron Academy an ideal place for many parents to send their...
by Paul Watson | Jan 22, 2024 | Case Study, Real Estate
Buying a house in Raleigh, NC can be incredibly difficult. Peter Milner helps walk homebuyers through the process of finding and closing on a house that his clients will love. petermilnerproperies.com Peter Milner’s website wasn’t helping his business grow. I gave...
by Paul Watson | Jan 19, 2024 | Case Study
Too many business leaders get bogged down by the daily grind to create the space to stop, reflect, and cultivate meaningful friendships with others. Destiny Ventures is dedicated to building a community and hosting trips that help create this much-needed space. ...
