by Paul Watson | Apr 5, 2023 | General Business, Messaging
“Be yourself.” It’s a common theme in children’s media, but when you’re a kid, it can be difficult to know what that means. I imagine that as you grew, you discovered what “be yourself” means for you. As adults, many of us have spent countless hours reflecting on what...
by Paul Watson | Mar 8, 2023 | General Business, Sales, Uncategorised
In 1902, the Washington Post published a cartoon of then-president Theodore Roosevelt sparing the life of a mother bear and her cub. The cartoon was so successful that it inspired a toy that American children still love: the Teddy Bear. Before the Teddy Bear surged in...
by Paul Watson | Feb 1, 2023 | Uncategorised
Every spammer has this in common: They want a sale right away. But often, the best clients come out of established relationships. And relationships take time. They require you to take small, seemingly insignificant steps every day, knowing that a sale is not...
by Paul Watson | Jan 4, 2023 | Sales
As a business leader, you’re constantly trying to grow both professionally and personally. Since we all like efficiency, I’ve identified some practices that will help you grow in both ways when you work on them. Listen more than you speak When I finally realized that...
by Paul Watson | Dec 7, 2022 | General Business, Uncategorised
(Business leaders: In the spirit of the holiday season, here’s a silly post that poses some serious questions to consider as we approach the new year. Enjoy.) We all know that elves have been building toys for Santa Claus for centuries. Jolly Old St. Nick has...
by Paul Watson | Nov 2, 2022 | General Business, Sales
Researchers have shown that email is 40x better at acquiring leads than Facebook and Twitter combined. That’s why lead generators are so important for many businesses. If you’re reading this, you likely agree. Heck, you probably have at least one lead gen, and there’s...
by Paul Watson | Oct 5, 2022 | Web Content
You started a blog for your company to help you stand out. Now you have to decide what to post. Since you don’t want to just sound like everyone else, you’re considering trying to create a humorous post. Something that’s both entertaining and informative. A fun post...
by Paul Watson | Sep 14, 2022 | Sales
As a StoryBrand certified guide, one thing I constantly preach is this: So many businesses are missing out on sales because they have a tough time communicating their message. To get rid of the confusing, you need to simplify how you talk about your company....
by Paul Watson | Aug 3, 2022 | Sales
Ah, lead generators: Those seemingly magical devices that you can supposedly use to capture qualified customers. They hold such promise. You may have delved into lead generators before and seen great…failure. That’s because lead generators (or “lead gens”) aren’t...
by Paul Watson | Jul 6, 2022 | Social Media, Web Content
Here’s a lie small business owners tell themselves to justify why they don’t post to their blog or social media channels: “No one wants to hear from me.” While it’s true that most people don’t care what you have to say, your niche will care. That is, people who care...
