by Paul Watson | Feb 23, 2022 | Web Content
A minimum of once a week. That’s how often you should post to your blog to rank higher in Google’s organic (unpaid) search results. But many small businesses don’t have the resources to post this often. This begs the question: If you can only post...
by Paul Watson | Feb 16, 2022 | General Business, Social Media
Would you interrupt a stranger while they’re eating at a restaurant just to tell them about your small business? “Excuse me, I know you’re having dinner with your spouse, but let me tell you about the products I offer…” That would likely be a short and...
by Paul Watson | Feb 9, 2022 | Social Media
You may have heard the phrase, “quality trumps quantity.” And while that’s true, you shouldn’t confuse quality with perfection. In fact, a post’s imperfection can add to its quality. Let’s look at three ways imperfection can help...
by Paul Watson | Feb 2, 2022 | General Business, Web Content
If not for any COVID-19 lockdowns or concerns you may have, would you network with current and potential clients exclusively from your home office? Allow me to explain why I ask. Recently, I began putting small business clients on a listing management tool called...
by Paul Watson | Jan 26, 2022 | General Business, Sales
As a small business owner, you may not consider yourself a salesperson, even though sales are a large part of the entrepreneurial game. You may even feel a tension between creating your product or service and selling it. So, how do you know if you’re capable of...
by Paul Watson | Jan 19, 2022 | Web Content
If you’re a small business owner, failure is going to be part of life. And that’s not a bad thing. The upside to failure is that it can contain valuable lessons. Such was the case when, during grad school, I released a novel, only to have it be a critical and...
by Paul Watson | Jan 12, 2022 | General Business
What do American camel riders from the 19th century have to do with small business owners? Before answering that unusual question, allow me to tell you a brief story. In his fascinating e-book, American Hippopotamus, Jon Mooallem tells the story of American camel...
by Paul Watson | Jan 5, 2022 | General Business, Social Media, Web Content
If you’re a pre-college private school educator, you likely know the challenge of getting and retaining students. I’ve learned a few things since I began helping private school educators with their social media marketing. It’s my pleasure to share them...
by Paul Watson | Dec 8, 2021 | Web Content
Santa Claus is great at running an effective business. After conducting extensive research on the inner workings of his North Pole operations, I found several lessons small business owners can learn from the jolly man. Full disclosure: I’m not sure if Santa is a...
by Paul Watson | Dec 1, 2021 | Web Content
As we near the end 2021, I want to challenge you to support local small businesses by doing one thing before 2022 starts. Write them a really positive review on Google. Why reviews matter Approximately 91% of consumers read Google reviews to determine whether or not...
