by Paul Watson | Jun 1, 2022 | General Business, SEO
As a business leader, you know search engine optimization (SEO) can help you rank higher in Google. And ranking higher, in theory, means more leads. So, you do a little research on the topic and come across the term “unpaid SEO.” “Woo hoo!” you exclaim excitedly, as...
by Paul Watson | May 31, 2022 | Uncategorised
Cold outreach is a part of life for most business owners. A prominent way this is currently done is through LinkedIn connection requests. But if you’re not sure how to go about it, you may feel uneasy connecting with others on LinkedIn. With that in mind, here are a...
by Paul Watson | May 4, 2022 | General Business
What can a man with a knife hand teach us about business? Get ready for the weirdest professional post you’ll read all week. Allow me to give some background info: In the late 20th, archaeologists found an unusual skeleton in Northern Italy from the 6th-8th...
by Paul Watson | Apr 3, 2022 | Uncategorised
You’ve likely heard the phrase, “put your thinking cap on.” But to create a website that clearly explains what your small business does and for whom, you should put on your lazy-thinking cap. In other words, you must get into a lazy frame of mind. Let’s look at a...
by Paul Watson | Feb 23, 2022 | Web Content
A minimum of once a week. That’s how often you should post to your blog to rank higher in Google’s organic (unpaid) search results. But many small businesses don’t have the resources to post this often. This begs the question: If you can only post...
by Paul Watson | Feb 16, 2022 | General Business, Social Media
Would you interrupt a stranger while they’re eating at a restaurant just to tell them about your small business? “Excuse me, I know you’re having dinner with your spouse, but let me tell you about the products I offer…” That would likely be a short and...
by Paul Watson | Feb 9, 2022 | Social Media
You may have heard the phrase, “quality trumps quantity.” And while that’s true, you shouldn’t confuse quality with perfection. In fact, a post’s imperfection can add to its quality. Let’s look at three ways imperfection can help...
by Paul Watson | Feb 2, 2022 | General Business, Web Content
If not for any COVID-19 lockdowns or concerns you may have, would you network with current and potential clients exclusively from your home office? Allow me to explain why I ask. Recently, I began putting small business clients on a listing management tool called...
by Paul Watson | Jan 26, 2022 | General Business, Sales
As a small business owner, you may not consider yourself a salesperson, even though sales are a large part of the entrepreneurial game. You may even feel a tension between creating your product or service and selling it. So, how do you know if you’re capable of...
by Paul Watson | Jan 19, 2022 | Web Content
If you’re a small business owner, failure is going to be part of life. And that’s not a bad thing. The upside to failure is that it can contain valuable lessons. Such was the case when, during grad school, I released a novel, only to have it be a critical and...
