by Paul Watson | Nov 3, 2021 | Web Content
As a small business owner, are you wasting your time by reading novels? I would argue you’re not. While many leaders espouse the benefits of reading nonfiction books (of which there are many), many do not give novels credit where credit is due. Novels can really...
by Paul Watson | Oct 27, 2021 | Web Content
Your brand needs to fight at least one villain. In marketing, the villain is the idea of the obstacle your customer is trying to overcome. And your brand serves as the sledgehammer for helping them break through this barrier. This is a concept I first learned about...
by Paul Watson | Oct 20, 2021 | Web Content
If you want to ruin your marketing, this tongue-in-cheek post is for you! Until now, I’ve written for people who want to improve their marketing. For this post, I want to try something different by talking directly to folks who’s goal is to practice...
by Paul Watson | Oct 13, 2021 | Web Content
What’s one of the best ways to improve your marketing content without having to spend extra? Sharing what you know. The thoughts you share based on your industry experience, education, and insights can bolster your marketing content and add tremendous value to...
by Paul Watson | Oct 6, 2021 | Web Content
As a small business owner, you likely write your own marketing content. But if you strictly follow every grammatical rule you learned in school, you could be shooting yourself in the foot. In short, adherence to all these rules could result in a message that’s...
by Paul Watson | Sep 29, 2021 | Web Content
1. Don’t have a messy advisor page If you work for a firm, chances are you a have an advisor page. Is yours easy to read? Here are some ways to ensure it’s not: Have plenty of obvious grammatical errors (like forgetting to use periods)...
by Paul Watson | Sep 22, 2021 | Web Content
Being a parent is great, but it’s also a ton of work. To be successful, you have to put your selfishness aside and do what’s best for your child. Or, when it comes to marketing, you have to do what’s best for your customer or your brand. I haven’t been a parent...
by Paul Watson | Sep 15, 2021 | Web Content
Posting consistently matters. In their excellent book, Content Rules, Ann Handley and C.C. Chapman write that if you want to keep people coming back to your website and social media channel(s), you need to create “new, fresh, and relevant content.” They...
by Paul Watson | Sep 8, 2021 | Web Content
Writing a blog post or some other piece of marketing content is a lot like putting a puzzle together. You’re taking pieces of information and crafting it into a narrative that matches the vision you intended for the piece. With that in mind, let’s look...
by Paul Watson | Sep 1, 2021 | General Business, Sales, Web Content
Digital marketing content can help face-to-face meetings go a lot smoother. As a business leader, it can make it easier to set up the meeting, so you have a chance of having a face-to-face conversation, which will (hopefully) lead to a deal. In this post, I’ll...
