by Paul Watson | May 3, 2023 | General Business, Messaging, Sales, Web Content
What would happen if you used 10 hooks when fishing? You probably wouldn’t catch any fish, and if you did, it wouldn’t be a pretty sight. It’s obvious that using 10 hooks when fishing wouldn’t work, but it’s easy to do something similar with our brands. Too often, we...
by Paul Watson | Apr 5, 2023 | General Business, Messaging, StoryBrand
“Be yourself.” It’s a common theme in children’s media, but when you’re a kid, it can be difficult to know what that means. I imagine that as you grew, you discovered what “be yourself” means for you. As adults, many of us have spent countless hours reflecting on what...
by Paul Watson | Mar 8, 2023 | General Business, Sales, Uncategorised
In 1902, the Washington Post published a cartoon of then-president Theodore Roosevelt sparing the life of a mother bear and her cub. The cartoon was so successful that it inspired a toy that American children still love: the Teddy Bear. Before the Teddy Bear surged in...
by Paul Watson | Dec 7, 2022 | General Business, Uncategorised
(Business leaders: In the spirit of the holiday season, here’s a silly post that poses some serious questions to consider as we approach the new year. Enjoy.) We all know that elves have been building toys for Santa Claus for centuries. Jolly Old St. Nick has...
by Paul Watson | Nov 2, 2022 | General Business, Sales
Researchers have shown that email is 40x better at acquiring leads than Facebook and Twitter combined. That’s why lead generators are so important for many businesses. If you’re reading this, you likely agree. Heck, you probably have at least one lead gen, and there’s...
by Paul Watson | Jun 1, 2022 | General Business, SEO
As a business leader, you know search engine optimization (SEO) can help you rank higher in Google. And ranking higher, in theory, means more leads. So, you do a little research on the topic and come across the term “unpaid SEO.” “Woo hoo!” you exclaim excitedly, as...
