by Paul Watson | Dec 7, 2022 | General Business, Uncategorised
(Business leaders: In the spirit of the holiday season, here’s a silly post that poses some serious questions to consider as we approach the new year. Enjoy.) We all know that elves have been building toys for Santa Claus for centuries. Jolly Old St. Nick has...
by Paul Watson | Nov 2, 2022 | General Business, Sales
Researchers have shown that email is 40x better at acquiring leads than Facebook and Twitter combined. That’s why lead generators are so important for many businesses. If you’re reading this, you likely agree. Heck, you probably have at least one lead gen, and there’s...
by Paul Watson | Oct 5, 2022 | Web Content
You started a blog for your company to help you stand out. Now you have to decide what to post. Since you don’t want to just sound like everyone else, you’re considering trying to create a humorous post. Something that’s both entertaining and informative. A fun post...
by Paul Watson | Aug 3, 2022 | Sales
Ah, lead generators: Those seemingly magical devices that you can supposedly use to capture qualified customers. They hold such promise. You may have delved into lead generators before and seen great…failure. That’s because lead generators (or “lead gens”) aren’t...
by Paul Watson | Jul 6, 2022 | Social Media, Web Content
Here’s a lie small business owners tell themselves to justify why they don’t post to their blog or social media channels: “No one wants to hear from me.” While it’s true that most people don’t care what you have to say, your niche will care. That is, people who care...
by Paul Watson | Jun 1, 2022 | General Business, SEO
As a business leader, you know search engine optimization (SEO) can help you rank higher in Google. And ranking higher, in theory, means more leads. So, you do a little research on the topic and come across the term “unpaid SEO.” “Woo hoo!” you exclaim excitedly, as...
by Paul Watson | May 31, 2022 | Sales, Social Media, StoryBrand, Uncategorised
Cold outreach is a part of life for most business owners. A prominent way this is currently done is through LinkedIn connection requests. But if you’re not sure how to go about it, you may feel uneasy connecting with others on LinkedIn. With that in mind, here are a...
by Paul Watson | May 4, 2022 | General Business
What can a man with a knife hand teach us about business? Get ready for the weirdest professional post you’ll read all week. Allow me to give some background info: In the late 20th, archaeologists found an unusual skeleton in Northern Italy from the 6th-8th...
by Paul Watson | Apr 3, 2022 | Uncategorised
You’ve likely heard the phrase, “put your thinking cap on.” But to create a website that clearly explains what your small business does and for whom, you should put on your lazy-thinking cap. In other words, you must get into a lazy frame of mind. Let’s look at a...
by Paul Watson | Feb 23, 2022 | Web Content
A minimum of once a week. That’s how often you should post to your blog to rank higher in Google’s organic (unpaid) search results. But many small businesses don’t have the resources to post this often. This begs the question: If you can only post...
